Skill UI

Build, audit, and debug GA4 and Google Tag Manager event tracking, including event taxonomy, conversion tracking, and tracking plans.

Guide for setting up, improving, and auditing analytics tracking and measurement, including GA4, event tracking, UTM parameters, and tracking plans for actionable marketing insights.

Query self-hosted or Matomo Cloud analytics as a privacy-first GA4 alternative. Pull organic traffic, landing pages, device, country, referrer and keyword reports via the Matomo Reporting API.

Set up, audit, verify, and fix website conversion tracking for lead generation and ecommerce. Covers GTM/dataLayer, pixels, Conversions API, Enhanced Conversions, server-side tagging, and platforms like Google Ads, Meta, GA4, LinkedIn, TikTok, and Microsoft Ads.

This tool calculates bounce rate using session and bounced session data. It supports GA4-style definitions where bounced sessions equal sessions minus engaged sessions. Users can input raw data or pasted content to get accurate metrics without form filling. Ideal for SEO performance analysis and web analytics reporting.