Skill UI

This guide helps authors structure and explicitly articulate the dual mandate of marketing research: its substantive academic advance and its practical, actionable managerial or policy relevance. It moves beyond merely proving incremental findings, teaching how to frame the 'so what' for both scholars and industry practitioners.

A comprehensive guide for authors on positioning their research manuscript within established academic conversations. It teaches how to move beyond merely identifying a 'gap in the literature' or applying theory to a 'new context,' ensuring the contribution is substantively important, novel, and consequential for the field and practitioners.

This comprehensive router guides authors through the entire manuscript lifecycle for submission to the Journal of Marketing (JM). It is not a replacement for specialized skills but provides a structured path, helping users determine the next necessary step—from initial topic selection and theory development to data analysis, contribution framing, and rebuttal drafting. It emphasizes ensuring the research has substantive, real-world managerial or societal relevance.

This guide details the entire review process for the Journal of Marketing Research (JMR), from initial editorial screening and potential desk rejection to the double-anonymized peer review stage. It explains the EIC/Coeditor routing model, the requirement for two independent reviews for acceptance, and provides guidance on interpreting critical feedback (rigor vs. substance) found in decision letters. Use this before submission to set expectations, or after receiving a decision to understand the core concerns.

This comprehensive checklist guides authors through the final pre-submission preflight for the Journal of Marketing Research (JMR). It covers crucial academic standards, including double-anonymization, the 50-page limit, AMA formatting, Data Availability Statements, and ethical AI disclosure guidelines. Use this guide before hitting submit to ensure your manuscript meets all journal requirements.

This guide outlines strict guidelines for formatting tables and figures required for submission to the Journal of Marketing Research (JMR). It details managing the crucial 50-page manuscript limit versus the Web Appendix, ensuring all statistics adhere to AMA style (e.g., reporting exact p-values, standard errors, and effect sizes). It is designed for authors who need to transform raw results into publication-ready, self-contained, and compliant academic exhibits.

This guide helps researchers evaluate if a marketing topic meets the high academic standards of top journals like the Journal of Marketing Research (JMR). It provides a dual-bar test, requiring both methodological rigor (e.g., causal identification, experimental design) and substantive contribution (new insights). It also helps distinguish the appropriate venue among major marketing journals (JM, MS, JCR).

This skill guides authors on assessing the suitability of their consumer-psychology manuscripts for the Journal of Consumer Psychology (JCP). It evaluates the manuscript's alignment with JCP's rigorous academic standards, focusing on psychological theory contribution, process mechanisms, experimental design rigor, and house style requirements. It is essential for authors targeting JCP or needing to re-frame a paper for a top-tier consumer psychology venue.

This skill helps authors evaluate if their market research manuscript is appropriate for the Journal of Marketing (JM). It guides users to check for theoretical depth, managerial relevance, methodological rigor, and adherence to high academic publishing standards. Use this tool to strategically re-frame and position a paper for a broad, high-impact academic audience.

This skill is a comprehensive guide for authors to evaluate the suitability of their marketing manuscript for top-tier journals like the Journal of the Academy of Marketing Science (JAMS). It assesses the theoretical grounding, empirical rigor (e.g., SEM, econometrics), market fit, and adherence to academic publishing standards, providing actionable feedback on improving scope and structure before submission.

This guide helps authors strategically position their academic manuscript within the specialized scope of the Journal of Public Policy & Marketing (JPP&M). It teaches how to situate the research by addressing three key areas: the established marketing-and-policy canon, the specific disciplinary literature, and the current regulatory record. It also provides techniques to clearly differentiate the contribution from similar fields (e.g., consumer psychology or general policy journals), ensuring the gap is decision-relevant for policymakers.

A comprehensive checklist and guide for authors submitting a Marketing Science manuscript via ScholarOne. It details critical steps including manuscript anonymization for double-anonymous review, selecting the correct article track (Regular, Frontiers, Practice), adherence to strict formatting rules, assembling a robust replication package (code and data access), and managing all submission requirements.