Skill UI

An expert skill for systematically finding, qualifying, and building highly targeted prospect lists. It supports diverse motions including B2B SaaS, general B2B companies, local small businesses, and early-stage demand-signal discovery. The process guides users through defining the Ideal Customer Profile (ICP), sourcing candidates, rigorously qualifying them, and prioritizing the best targets for outreach.

This guide helps authors strategically position their academic manuscript within the specialized scope of the Journal of Public Policy & Marketing (JPP&M). It teaches how to situate the research by addressing three key areas: the established marketing-and-policy canon, the specific disciplinary literature, and the current regulatory record. It also provides techniques to clearly differentiate the contribution from similar fields (e.g., consumer psychology or general policy journals), ensuring the gap is decision-relevant for policymakers.