Skill UI

This comprehensive guide provides expert strategies for building a successful social media presence across multiple platforms. It covers platform selection matrices, content pillar planning, advanced algorithmic best practices (TikTok, Instagram, LinkedIn), and engagement tactics. Use this skill when developing content calendars, optimizing posts for maximum reach, or building a strong, engaged online community.

A comprehensive guide for performance marketers covering strategy, optimization, and execution across major ad platforms like Google Ads, Meta, and LinkedIn. Learn best practices for campaign structure, audience targeting (lookalikes, retargeting), ad copy frameworks (PAS, BAB), and optimizing key metrics such as CPA and ROAS to drive efficient customer acquisition and scale ad spend.

This guide provides expert strategies for optimizing popups, modals, overlays, and banners to maximize conversion rates without irritating users. It covers various trigger methods like exit intent, scroll depth, and click actions, along with best practices for design, copy, and targeting specific goals such as lead capture or promoting discounts.

This skill acts as an expert social media strategist, guiding users through the entire content lifecycle. It helps define content pillars, optimize brand voice, and set clear goals for platforms like LinkedIn, TikTok, Instagram, and Twitter/X. Key functions include developing engaging hooks, systematizing content repurposing (e.g., turning a blog post into a thread or carousel), and performing social listening to track brand mentions and competitor activities.

This skill generates a comprehensive, professional brief designed for influencer marketing campaigns. It systematically structures all necessary components—including defined campaign goals, target audience profiles, specific content deliverables (e.g., Reels, Stories), creative guidelines, and key messaging—making the output ready to send directly to creators, talent agencies, or brand partners.