Skill UI

Analyze Google SERPs to detect page-type mismatches, infer user stories from intent signals, and score pages from multiple persona perspectives. Useful for diagnosing why well-optimized pages still fail to rank and for planning SXO-focused content improvements.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This skill guides users on creating highly optimized, high-volume content (like directory pages, templates, and comparisons) using data and patterns. It teaches core principles of programmatic SEO, ensuring each page provides unique value, matches search intent, and avoids Google's thin content penalties, enabling scalable growth.

This skill acts as an expert performance marketer, providing comprehensive strategies for paid advertising across major platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn. It covers the entire campaign lifecycle, from initial goal setting (awareness, leads, sales) and audience targeting (lookalikes, B2B) to advanced optimization techniques like bidding strategies, budget allocation, and ad copy frameworks (PAS, BAB). Use this for creating, optimizing, and scaling multi-channel campaigns to drive efficient customer acquisition.

This comprehensive guide provides expert knowledge on setting up, optimizing, and auditing digital analytics tracking. It covers best practices for implementing tracking in GA4, Google Tag Manager (GTM), and utilizing UTM parameters. Users learn how to structure events, define naming conventions (Object-Action), measure conversions, and establish a data-driven approach for marketing and product decisions.

This specialized guide assists service-area businesses (e.g., plumbing, HVAC, appliance repair) in mastering local SEO. It provides comprehensive strategies for auditing Google Business Profiles (GBP), generating high-ranking neighborhood service pages, ensuring NAP consistency, and implementing local schema markup to dominate the Google Map Pack.

This skill guides the creation of comprehensive, store-compliant metadata and visual assets for mobile app listings (App Store/Google Play). It covers writing optimized copy (names, descriptions, keywords) adhering to strict character/byte limits, and preparing all required visual assets (icons, screenshots, feature graphics, videos) to exact pixel specifications. Essential for launching a market-ready app.

A comprehensive tool to evaluate a brand's presence and citation accuracy across major AI answer engines, including ChatGPT, Gemini, Perplexity, and Google AI Overviews. It analyzes how the brand is described and recommended by various AI platforms, providing a structured audit report and an optimization playbook to improve search visibility.

Provides advanced strategies for optimizing content and brand presence for generative AI search platforms (AEO/GEO). Covers AI Visibility, Citation Tracking, Entity Consistency, and Knowledge Graph optimization across tools like ChatGPT, Gemini, and Google AI Overviews. Essential for brands adapting to modern AI search experiences.

This powerful tool provides real-time tracking and deep analysis of advertising spend across multiple connected platforms (Google, Meta, TikTok, etc.). It analyzes spending pacing against set targets, projects end-of-period spending, and flags overspend or underspend risks. Furthermore, it recommends data-driven budget reallocations based on efficiency metrics (CPA, ROAS) to maximize overall ROI for media buyers and marketing managers.

Automatically generates professional, white-labeled client-facing reports based on comprehensive performance data. Use this tool for weekly snapshots, monthly deep-dives, or quarterly business reviews (QBRs). It synthesizes KPI performance, channel breakdowns, root cause analysis, and actionable strategic recommendations, formatted for easy delivery via Slack, email, or Google Sheets.

Design a comprehensive and systematic framework for optimizing ad creative performance. This tool guides users through defining testable variables (headlines, CTAs, imagery), designing A/B and multivariate tests, calculating required sample sizes, and establishing optimal iteration cadences across major advertising platforms (Meta, Google, etc.) for continuous marketing improvement.