Skill UI

Guides marketers through planning, executing, and scaling paid campaigns across Google Ads, Meta, LinkedIn, and other platforms with strategy, audience targeting, budgeting, and creative/optimization best practices.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Utilize this tool to programmatically access and parse search engine result pages (SERP) data from multiple sources, including Google, Bing, YouTube, and Google News. It returns comprehensive, structured JSON data, allowing developers and marketers to extract organic results, knowledge graph entries, ads, and local information for advanced SEO analysis, market research, and data science projects. Supports both Python and Node.js implementations.

SXO bridges the gap between traditional SEO and genuine user experience. This deep analysis reads Google Search Engine Results Pages (SERPs) backwards to detect page-type mismatches, derive core user stories from search intent signals, and score web pages from multiple persona perspectives. It identifies why theoretically optimized content fails to rank by analyzing the actual ranking signals Google rewards for a given keyword.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This skill acts as an expert performance marketer, providing comprehensive strategies for paid advertising across major platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn. It covers the entire campaign lifecycle, from initial goal setting (awareness, leads, sales) and audience targeting (lookalikes, B2B) to advanced optimization techniques like bidding strategies, budget allocation, and ad copy frameworks (PAS, BAB). Use this for creating, optimizing, and scaling multi-channel campaigns to drive efficient customer acquisition.