Skill UI

Provides structured guidance to audit site crawlability, indexing, technical foundations, on-page elements, and content quality so you can diagnose SEO issues, prioritize fixes, and improve organic visibility for marketing or product sites.

This skill analyzes and optimizes the structural integrity of web content to maximize SEO performance. It provides expert guidance on creating search-friendly information architecture, including optimizing header hierarchies (H1-H6), suggesting relevant schema markup (e.g., FAQ, HowTo), and identifying crucial internal linking opportunities. Use it to build robust, highly scannable, and authority-driven content blueprints.

This skill provides structured guidance and patterns for publishing written articles and long-form content directly to the X (Twitter) platform. Use it when your goal is to distribute blog posts, news articles, or detailed updates across your social media presence on X, ensuring professional and cohesive content dissemination.

Provides copywriters with clear, structured guidance for crafting persuasive marketing copy across home, landing, pricing, feature, and product pages, emphasizing clarity, benefits, customer language, and proven CTA formulas.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

Perform comprehensive technical SEO audits covering crawlability, indexability, security, and mobile performance. Analyze robots.txt, sitemaps, canonical tags, and Core Web Vitals. Includes guidance on managing AI crawler access and blocking training bots while maintaining search visibility.

Generate competitive SEO content briefs with competitor analysis, section-by-section word counts, keyword placement guidance, and page-type templates for new or existing pages.

This skill provides comprehensive guidance on performance measurement, advanced attribution modeling, and marketing ROI analysis. Use it when setting up detailed tracking systems, analyzing campaign channel performance, building multi-touch attribution models (like Data-Driven or Linear), or generating strategic marketing reports covering KPIs like CAC and LTV.

Expert guidance for paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and other platforms. Covers campaign strategy, audience targeting, bidding, budget allocation, retargeting, and optimization for ROAS and CPA. Includes playbooks for B2B, ABM, and account audits.

This skill provides comprehensive guidance for developing and executing digital PR strategies. It covers end-to-end processes, including crafting optimized press releases, managing journalist outreach, establishing thought leadership, and building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to maximize media coverage and brand credibility. Ideal for media relations and strategic communications planning.

Designs an end-to-end, cross-platform retargeting playbook. This tool maps user behavior across the entire conversion funnel, segmenting audiences by stage (e.g., cart abandoners, viewers). It provides detailed guidance on creative sequencing, frequency capping, cross-platform coordination (Meta, Google, TikTok), budget allocation, and technical tracking setup, ensuring a coherent and optimized customer journey.

This guide details the entire review process for the Journal of Marketing Research (JMR), from initial editorial screening and potential desk rejection to the double-anonymized peer review stage. It explains the EIC/Coeditor routing model, the requirement for two independent reviews for acceptance, and provides guidance on interpreting critical feedback (rigor vs. substance) found in decision letters. Use this before submission to set expectations, or after receiving a decision to understand the core concerns.