Skill UI

A robust solution for implementing and handling real-time webhooks from Customer.io. This tool processes critical marketing events, including delivery status, opens, clicks, bounces, and unsubscribes. Key features include HMAC signature verification for security, reliable asynchronous event processing, and structured routing to manage various customer interactions, allowing data to be streamed efficiently to a data warehouse or CRM.

Guides the implementation and handling of Instantly.ai API v2 webhooks. Users can process real-time events, such as email opens, link clicks, replies, bounces, and lead status changes. This is essential for building robust CRM synchronization pipelines and automating marketing workflows based on actual outreach activity.

This comprehensive skill guides content creators through a structured process to generate, refine, and validate high-potential YouTube video ideas. It ensures that every concept aligns with the channel's core content pillars, target audience needs, and current market trends. By utilizing advanced methods like gap analysis and trend riding, it provides a prioritized, scored list of executable video ideas, moving the user from abstract concepts to actionable content strategies.

This specialized skill guides users through a structured, forensic investigation process when facing sudden, significant drops in organic traffic or search rankings. It is designed for incident scenarios—such as suspected penalties, Core Updates, major technical regressions, or unexplained traffic crashes—providing a systematic approach to triage, root-cause analysis, and developing a prioritized recovery plan.

This expert skill guides you through the entire process of creating, optimizing, and structuring automated email flows, including welcome, nurture, and re-engagement sequences. It ensures every email has a clear purpose, defined metrics, and a structured CTA, allowing you to move users efficiently through the entire customer lifecycle and maximize conversion rates.

This skill helps you plan, create, and optimize high-converting lead magnets to capture emails and generate qualified leads. It guides you through the entire process, from gathering business context to selecting the right format (e.g., checklist, ebook, template) that matches the buyer's journey stage (Awareness, Consideration, Decision). Use this when planning content upgrades, gated content, or lead generation funnels.

An expert skill for systematically finding, qualifying, and building highly targeted prospect lists. It supports diverse motions including B2B SaaS, general B2B companies, local small businesses, and early-stage demand-signal discovery. The process guides users through defining the Ideal Customer Profile (ICP), sourcing candidates, rigorously qualifying them, and prioritizing the best targets for outreach.

This skill acts as a comprehensive router for manuscripts aiming at the Journal of the Academy of Marketing Science (JAMS). It guides researchers through the complex, multi-stage process of academic writing—from initial topic selection and theoretical development to data analysis, writing style, and revision strategies (R&R). Use it to diagnose bottlenecks or determine the optimal sequence of specialized marketing science skills needed for high-impact publication.

This skill guides researchers through a rigorous two-part assessment process: first, confirming the substantive importance of a marketing phenomenon; and second, verifying that the question is modelable using formal analytical or structural econometric techniques. It helps determine the ideal target journal (e.g., Marketing Science, JCR, JMR) by evaluating the core contribution and required methodology, ensuring the research aligns with specific academic standards and counterfactual requirements.