Skill UI

Analyze a site's backlink profile including anchors, toxic signals, competitor gaps, and disavow candidates. Uses multiple data sources like Common Crawl, Moz, and DataForSEO. Provides scoring benchmarks and actionable insights.

This skill provides comprehensive guidance on performance measurement, advanced attribution modeling, and marketing ROI analysis. Use it when setting up detailed tracking systems, analyzing campaign channel performance, building multi-touch attribution models (like Data-Driven or Linear), or generating strategic marketing reports covering KPIs like CAC and LTV.

An expert skill for systematically finding, qualifying, and building highly targeted prospect lists. It supports diverse motions including B2B SaaS, general B2B companies, local small businesses, and early-stage demand-signal discovery. The process guides users through defining the Ideal Customer Profile (ICP), sourcing candidates, rigorously qualifying them, and prioritizing the best targets for outreach.

Comprehensive brand management covering voice, visual identity, messaging frameworks, asset organization, and consistency audits. Includes scripts for syncing brand guidelines to design tokens, validating assets, extracting colors, and injecting brand context into prompts.

This skill provides comprehensive guidance for developing and executing digital PR strategies. It covers end-to-end processes, including crafting optimized press releases, managing journalist outreach, establishing thought leadership, and building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to maximize media coverage and brand credibility. Ideal for media relations and strategic communications planning.

This comprehensive tool analyzes the entire customer conversion funnel to pinpoint drop-off points, identify bottlenecks, and determine the root causes of underperformance (e.g., messaging, UX, targeting). It benchmarks current rates against industry averages, models improvement scenarios with projected revenue impact, and provides statistically validated, prioritized action plans to maximize overall conversion rate.

Orchestrates the complete, multi-channel launch process for an approved campaign plan. This skill manages all launch dependencies—from pre-launch checklist validation and asset readiness checks (PR, content, creative) to sequential activation across paid ads, organic channels, email automation, and CRM record creation. It ensures a clean, coordinated 'go live' event, coordinating all aspects beyond just paid advertising.

Designs an end-to-end, cross-platform retargeting playbook. This tool maps user behavior across the entire conversion funnel, segmenting audiences by stage (e.g., cart abandoners, viewers). It provides detailed guidance on creative sequencing, frequency capping, cross-platform coordination (Meta, Google, TikTok), budget allocation, and technical tracking setup, ensuring a coherent and optimized customer journey.

This guide details the entire review process for the Journal of Marketing Research (JMR), from initial editorial screening and potential desk rejection to the double-anonymized peer review stage. It explains the EIC/Coeditor routing model, the requirement for two independent reviews for acceptance, and provides guidance on interpreting critical feedback (rigor vs. substance) found in decision letters. Use this before submission to set expectations, or after receiving a decision to understand the core concerns.

Generates and validates implementation-ready JSON-LD structured data for various page types, improving rich result eligibility and SEO/AEO performance.

Analyzes multiple web pages to identify keyword overlap and potential SEO cannibalization issues. Suggests differentiation strategies and consolidation recommendations. Use proactively when reviewing similar content.