Skill UI

This skill is an expert guide for writing, building, and optimizing B2B cold email sequences and first-touch outreach emails. It teaches users how to craft messages that sound genuinely human and thoughtful, moving far beyond generic sales pitch copy. It provides structured methods for personalization, planning multi-step follow-up cadences, and adjusting tone based on the recipient's seniority (e.g., C-suite vs. Manager) to maximize reply rates for unsolicited business outreach.

Transforms AI-generated content that sounds generic, robotic, or overly structured into compelling writing with genuine human personality and brand voice. This skill goes beyond simple cleanup, rebuilding the narrative from the foundational voice up. Use it when content lacks specific opinions, uses excessive clichés, or feels like it was written by a machine, ensuring the final output resonates as authentically human.

Executes end-to-end content creation for B2B SaaS, developer tools, and technical audiences, moving from topic to publish-ready piece via guided research, drafting, and optimization modes.

This expert skill guides you through the entire process of creating, optimizing, and structuring automated email flows, including welcome, nurture, and re-engagement sequences. It ensures every email has a clear purpose, defined metrics, and a structured CTA, allowing you to move users efficiently through the entire customer lifecycle and maximize conversion rates.

Guides experts through auditing and experimenting on non-registration forms to boost completion rates, covering assessment, design, copy, layout, and hypothesis testing for lead, contact, demo, survey, or checkout flows.

Captures the core positioning, messaging, audience, and brand voice before any other marketing work; supports auto-drafting from existing documentation, guided interviews, or refreshes so every marketer references the same context.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

This guide provides expert knowledge on Conversion Rate Optimization (CRO) for new user onboarding. It covers defining the 'aha moment,' structuring the optimal first-run experience, designing checklists, implementing multi-channel strategies (email/in-app), and analyzing key metrics to maximize time-to-value and user retention.

Guides CRO experts through evaluating marketing pages—home, landing, pricing, feature, blog—to diagnose weak value props, CTAs, trust signals, and friction, then surface prioritized quick wins, high-impact changes, and test ideas.

Provides paid advertising guidance for Google, Meta, LinkedIn, X, and other platforms, covering campaign goals, targeting, creative, naming, budgeting, and optimization to drive efficient customer acquisition.

Guides experts through creating and testing popups, modals, overlays, banners, and slide-ins that capture leads or drive promotions without annoying visitors, covering triggers, targeting, creative variants, and experiment ideas.

Guides growth engineers through designing, launching, or optimizing referral and affiliate systems, covering loop mechanics, incentives, triggers, sharing, and measurement to turn customers into acquisition engines.