Skill UI

This tool provides a comprehensive framework for analyzing social media campaign effectiveness. It calculates key metrics such as engagement rate, CTR, and save rate, and measures Return on Investment (ROI) using ad spend data. Users can benchmark performance against industry standards for platforms like Instagram, Facebook, and TikTok to optimize marketing strategies and allocate budgets effectively.

This specialized skill guides users through a structured, forensic investigation process when facing sudden, significant drops in organic traffic or search rankings. It is designed for incident scenarios—such as suspected penalties, Core Updates, major technical regressions, or unexplained traffic crashes—providing a systematic approach to triage, root-cause analysis, and developing a prioritized recovery plan.