Skill UI

This skill applies behavioral economics, specifically prospect theory, to frame messages emphasizing the cost of inaction (loss) rather than just the benefits of action (gain). It guides the creation of persuasive copy, UX copy, and pricing strategies by setting credible reference points and quantifying the missed opportunity. The goal is to ethically leverage the psychological pain of delay, ensuring the approach remains credible and avoids manipulative fear-mongering.

This skill role acts as a Cognitive Behavioral Psychologist and Persuasion Researcher. Its core function is to proactively surface and neutralize psychological objections, doubts, and resistance patterns within sales funnels, pitch decks, or persuasive copy. By applying principles like inoculation and two-sided messaging, it addresses customer concerns *before* they are explicitly voiced, ensuring that the communication preserves the reader's autonomy while building genuine trust and maximizing conversion potential.

This skill generates multiple optimized variants for title tags, meta descriptions, and social media sharing tags (OG/Twitter). It provides three distinct styles (Benefit Lead, Question Hook, Social Proof) for each type, allowing users to A/B test copy to maximize click-through rate (CTR). Ideal for refining landing pages, blog posts, or any content requiring robust search engine optimization (SEO) and social media presence.

This skill specializes in crafting multi-touch communication sequences (such as email nurture, onboarding flows, or sales funnels) based on behavioral psychology principles. It leverages key principles—including the curiosity gap, reciprocity, and gradual commitment—to guide users toward a desired outcome. It ensures each touchpoint builds upon the last, respecting the user's autonomy while creating a natural, progressive emotional arc for ethical and effective persuasion.

As a Cognitive Psychologist, this skill specializes in engineering email subject lines and notification copy that maximize open rates. It applies principles of behavioral psychology, such as the curiosity gap, self-referential processing, and pattern interruption, to create highly engaging and relevant communication triggers. Use this when you need to optimize messaging for specific audience psychographics, sequence stages, and desired emotional responses (e.g., urgency, relevance, curiosity), ensuring the subject line builds genuine interest rather than false hype.

Utilize this tool to programmatically access and parse search engine result pages (SERP) data from multiple sources, including Google, Bing, YouTube, and Google News. It returns comprehensive, structured JSON data, allowing developers and marketers to extract organic results, knowledge graph entries, ads, and local information for advanced SEO analysis, market research, and data science projects. Supports both Python and Node.js implementations.

A comprehensive tool for analyzing website backlink profiles. It assesses referring domains, anchor text distribution, and overall link quality. Features include toxic link detection, competitor gap analysis, and deep link health evaluation using multiple industry APIs (Moz, Bing, DataForSEO, Common Crawl). Essential for professional SEO audits and link building.

SXO bridges the gap between traditional SEO and genuine user experience. This deep analysis reads Google Search Engine Results Pages (SERPs) backwards to detect page-type mismatches, derive core user stories from search intent signals, and score web pages from multiple persona perspectives. It identifies why theoretically optimized content fails to rank by analyzing the actual ranking signals Google rewards for a given keyword.

This skill acts as a central orchestrator for comprehensive SEO optimization across various digital platforms (GitHub, LinkedIn, CV, X/Twitter). Use it when your request is broad, ambiguous, spans multiple surfaces, or requires developing an overall digital presence strategy. It intelligently routes tasks to the correct module while managing context and ensuring a coherent cross-platform workflow.

This comprehensive guide teaches expert principles for writing clear, compelling, and action-driving marketing copy for any digital asset. Whether you are creating a homepage, landing page, pricing section, or CTA, the focus is on shifting from vague features to concrete customer benefits, always maintaining clarity and a strong focus on the desired conversion outcome. It covers structuring, tone, and advanced copywriting techniques.

This guide provides an expert framework for designing high-converting email sequences (e.g., welcome, nurture, re-engagement). It covers core principles like 'One Email, One Job' and 'Value Before Ask,' along with detailed strategies for timing, subject lines, and multi-stage templates for different marketing goals.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.