Skill UI

Expert guidance for earned media, journalist outreach, press coverage, media strategy, and crisis communications. Helps startups and software products get featured, handle press requests, prepare for podcasts, and respond to PR crises with templates and playbooks.

This skill guides users on writing highly effective media pitches and press outreach emails. Instead of generic corporate announcements, it teaches how to structure a human-to-human proposal focused on a compelling story angle, specific data points, and timely relevance. It provides detailed structures, angle development frameworks, and best practices to ensure the pitch resonates with journalists and media editors.

This skill provides comprehensive guidance for developing and executing digital PR strategies. It covers end-to-end processes, including crafting optimized press releases, managing journalist outreach, establishing thought leadership, and building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to maximize media coverage and brand credibility. Ideal for media relations and strategic communications planning.

A comprehensive tool for developing full-scale PR pitch packages. It assists users in crafting tailored pitch templates for various media types (national, trade, podcast), building precise target media lists with journalist contacts, and designing detailed outreach sequences. Ideal for proactive pitching or responding to journalist requests, ensuring brand consistency and maximizing coverage potential.

A comprehensive guide for empirical marketing researchers on selecting appropriate advanced statistical estimators (SEM, HLM, DiD, etc.) and adhering to rigorous academic reporting standards (APA style, effect sizes, fit indices). Crucially, it guides users on translating complex statistical findings into actionable, managerially relevant insights for journals like JAMS.

This skill acts as a comprehensive router for manuscripts aiming at the Journal of the Academy of Marketing Science (JAMS). It guides researchers through the complex, multi-stage process of academic writing—from initial topic selection and theoretical development to data analysis, writing style, and revision strategies (R&R). Use it to diagnose bottlenecks or determine the optimal sequence of specialized marketing science skills needed for high-impact publication.

This framework guides authors on structuring the contribution section of academic papers, particularly for top-tier journals like JIM. It ensures that theoretical advances are demonstrably driven by the international dimension, and managerial implications translate into actionable, cross-border decision rules, moving beyond generic recommendations.

This guide helps authors structure and explicitly articulate the dual mandate of marketing research: its substantive academic advance and its practical, actionable managerial or policy relevance. It moves beyond merely proving incremental findings, teaching how to frame the 'so what' for both scholars and industry practitioners.

A comprehensive guide for authors on positioning their research manuscript within established academic conversations. It teaches how to move beyond merely identifying a 'gap in the literature' or applying theory to a 'new context,' ensuring the contribution is substantively important, novel, and consequential for the field and practitioners.

This comprehensive router guides authors through the entire manuscript lifecycle for submission to the Journal of Marketing (JM). It is not a replacement for specialized skills but provides a structured path, helping users determine the next necessary step—from initial topic selection and theory development to data analysis, contribution framing, and rebuttal drafting. It emphasizes ensuring the research has substantive, real-world managerial or societal relevance.

This guide details the entire review process for the Journal of Marketing Research (JMR), from initial editorial screening and potential desk rejection to the double-anonymized peer review stage. It explains the EIC/Coeditor routing model, the requirement for two independent reviews for acceptance, and provides guidance on interpreting critical feedback (rigor vs. substance) found in decision letters. Use this before submission to set expectations, or after receiving a decision to understand the core concerns.

This comprehensive checklist guides authors through the final pre-submission preflight for the Journal of Marketing Research (JMR). It covers crucial academic standards, including double-anonymization, the 50-page limit, AMA formatting, Data Availability Statements, and ethical AI disclosure guidelines. Use this guide before hitting submit to ensure your manuscript meets all journal requirements.