Skill UI

This skill role acts as a Cognitive Behavioral Psychologist and Persuasion Researcher. Its core function is to proactively surface and neutralize psychological objections, doubts, and resistance patterns within sales funnels, pitch decks, or persuasive copy. By applying principles like inoculation and two-sided messaging, it addresses customer concerns *before* they are explicitly voiced, ensuring that the communication preserves the reader's autonomy while building genuine trust and maximizing conversion potential.

A behavioral psychologist skill designed to ethically engineer genuine scarcity and urgency mechanics. This tool helps structure compelling messaging that motivates immediate action by leveraging real limitations (inventory, time, capacity) rather than misleading claims. It ensures persuasive communication remains trustworthy and preserves audience autonomy.

As a Cognitive Psychologist, this skill specializes in engineering email subject lines and notification copy that maximize open rates. It applies principles of behavioral psychology, such as the curiosity gap, self-referential processing, and pattern interruption, to create highly engaging and relevant communication triggers. Use this when you need to optimize messaging for specific audience psychographics, sequence stages, and desired emotional responses (e.g., urgency, relevance, curiosity), ensuring the subject line builds genuine interest rather than false hype.

This skill simulates a Social Psychologist to diagnose specific trust barriers a target audience holds toward a brand, offer, or category. It prescribes the exact, strategic signals (e.g., credentials, transparency, proofs) needed to build credibility. Use it when communicating with skeptical audiences or when existing messaging fails to convert due to lack of trust. It calibrates trust across ability, benevolence, and integrity.

This skill acts as an Identity Psychologist, identifying the target customer's deepest aspirational self-concept. It analyzes the gap between their current self and their desired self, then rewrites brand messaging and copy to 'mirror' this desired identity. This ensures that the brand communication resonates personally, evokes a strong sense of belonging, and guides the user toward self-actualization, moving beyond merely broad persuasion.

Automates Klaviyo email/SMS marketing via Rube MCP, letting you list campaigns, inspect messages, manage tags, and track send jobs while respecting schema discovery and pagination patterns.

This skill provides comprehensive integration with the Hootsuite API, allowing users to perform deep social media analytics and optimize content sharing. Key functions include retrieving organization analytics, monitoring message performance, tracking social profile metrics, and utilizing Ow.ly for efficient batch URL shortening. It is essential for marketing professionals needing to measure campaign ROI and manage large volumes of content links.

Generates a single, self-contained animated slide designed for educational or historical explainers. Utilizing CSS keyframes, this skill creates a retro, 8-bit, or pixel-art aesthetic, complete with animated mascots, kinetic typography, and timeline ribbons. Ideal for marketing campaigns, product history reveals, or any content requiring a nostalgic, video-like feel without external JavaScript.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.

A comprehensive guide and workflow to create or update a single, reusable product marketing context document. This tool captures foundational elements—such as positioning, Ideal Customer Profile (ICP), use cases, and core messaging—ensuring brand consistency and preventing the need to repeat core business information across multiple projects and tasks.

This guide serves as an expert resource for designing, optimizing, and measuring viral growth programs, including customer referral and affiliate schemes. It covers everything from identifying ideal trigger moments and selecting the best incentive structure (single-sided vs. double-sided) to setting up comprehensive launch checklists and tracking key metrics like LTV and CAC. Use this to turn existing customers into powerful growth engines.