Skill UI

This guide helps researchers evaluate if a marketing topic meets the high academic standards of top journals like the Journal of Marketing Research (JMR). It provides a dual-bar test, requiring both methodological rigor (e.g., causal identification, experimental design) and substantive contribution (new insights). It also helps distinguish the appropriate venue among major marketing journals (JM, MS, JCR).

This skill guides researchers through a rigorous two-part assessment process: first, confirming the substantive importance of a marketing phenomenon; and second, verifying that the question is modelable using formal analytical or structural econometric techniques. It helps determine the ideal target journal (e.g., Marketing Science, JCR, JMR) by evaluating the core contribution and required methodology, ensuring the research aligns with specific academic standards and counterfactual requirements.