Skill UI

This Python toolset provides production-grade campaign performance analysis including multi-touch attribution modeling, funnel conversion analysis, and ROI calculation. It includes three CLI tools for analyzing ROAS, CPA, and channel effectiveness without external dependencies. Ideal for marketing teams reviewing ad spend and optimizing budget allocation based on deterministic analytics.

A comprehensive guide to Generative Engine Optimization (GEO), shifting content strategy from traditional SEO (Google ranking) to maximizing citation rates within AI search platforms like ChatGPT, Claude, and Perplexity. Learn how to structure content, build authority, and incorporate schema to be the preferred source for large language models.

Helps marketers apply psychological principles and mental models to understand why people buy, ethically influence behavior, and make better marketing decisions.

This skill analyzes provided long-form content to assess its quality, completeness, and adherence to modern SEO best practices. It meticulously audits for E-E-A-T signals, readability, keyword optimization, and overall structure, providing a detailed 'Content Audit Report' with scores and actionable recommendations for improvement.

A comprehensive guide detailing the foundational principles of modern SEO. It covers critical areas such as E-E-A-T framework, Core Web Vitals, technical SEO implementation (e.g., sitemaps, structured data), and advanced content quality strategies. This skill helps users build sustainable, high-trust online visibility by focusing on user experience and search engine understanding, not temporary hacks.

This skill provides strategic marketing leadership for C-level executives. It covers brand positioning, growth model design (product-led, sales-led, community-led), budget allocation across channels, and marketing team structure. Use it to determine go-to-market strategies, analyze marketing ROI, and optimize channel mix for sustainable growth. It focuses on high-level strategy rather than campaign execution.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

Builds AI-powered paid media creative across Meta, Google, TikTok, YouTube, and LinkedIn by combining native platform tools and generative models to automate asset creation, fatigue management, and performance testing while driving ROAS.

This skill generates highly structured, long-form blog content (800-3000 words) optimized for both SEO ranking and AEO citation requirements. It automatically includes essential elements like a TL;DR summary block, defining sentences, comparison tables, and 5 distinct FAQs. This structure ensures the content is easily digestible, highly authoritative, and optimized for extraction by modern AI engines and search algorithms. Ideal for building topical authority and content clusters.

A comprehensive guide to optimizing website content for modern AI search systems, including ChatGPT, Perplexity, and Google AI Overviews. It covers structural improvements, maximizing citability scores, incorporating multi-modal elements, building brand authority, and implementing technical standards like llms.txt and proper server-side rendering (SSR). Essential for maximizing organic reach in the LLM era.

This skill provides comprehensive guidance on performance measurement, advanced attribution modeling, and marketing ROI analysis. Use it when setting up detailed tracking systems, analyzing campaign channel performance, building multi-touch attribution models (like Data-Driven or Linear), or generating strategic marketing reports covering KPIs like CAC and LTV.

A comprehensive framework for developing, defining, and maintaining a brand's core identity, voice, and market positioning. This skill guides users through foundational elements like Purpose, Vision, and Mission, provides structured positioning statement templates, and outlines brand architecture models (e.g., Branded House, House of Brands). It is essential for creating robust brand guidelines and ensuring consistent brand experience across all channels and touchpoints.