Skill UI

This skill provides comprehensive guidance on performance measurement, advanced attribution modeling, and marketing ROI analysis. Use it when setting up detailed tracking systems, analyzing campaign channel performance, building multi-touch attribution models (like Data-Driven or Linear), or generating strategic marketing reports covering KPIs like CAC and LTV.

This skill helps marketers determine which specific efforts drive revenue and conversions. It covers interpreting attribution models like first-touch, last-touch, and data-driven approaches to reconcile conflicting data. It guides users on choosing the right model for their sales cycle and building first-party attribution when needed. It distinguishes between tracking setup and revenue causality analysis.