Skill UI

This skill provides comprehensive guidance on performance measurement, advanced attribution modeling, and marketing ROI analysis. Use it when setting up detailed tracking systems, analyzing campaign channel performance, building multi-touch attribution models (like Data-Driven or Linear), or generating strategic marketing reports covering KPIs like CAC and LTV.

This advanced tool provides comprehensive multi-touch attribution analysis, moving beyond simplistic last-click reporting. It compares multiple models (First-Touch, Last-Touch, Linear, Time-Decay, etc.) to accurately allocate revenue and credit across the entire customer journey. Use it to identify which channels drive brand awareness, nurture consideration, and close conversions, enabling strategic budget reallocation decisions.

A comprehensive tool for creating and updating highly specific audience segments across multiple platforms (CRM, Email, Ad Networks). Users can define segments using advanced criteria, including RFM modeling, behavioral data (page views, purchases), demographic details, and engagement status. This ensures campaigns are targeted precisely, supports cross-platform synchronization, and maintains clear documentation for reproducibility.