Skill UI

An expert strategist for WeChat Official Accounts, designed to generate high-conversion content strategies. It provides proven formulas for titles, optimizes article architecture (including the crucial first fold), and guides Mini-Program integration paths. Use it for planning editorial calendars, improving open/sharing rates, or designing WeChat-driven sales funnels for the Chinese market.

A comprehensive tool for designing, mapping, and optimizing end-to-end marketing and sales funnels. It assists in customer journey mapping, attribution modeling, conversion path diagnosis, and gap analysis across various business models (B2B SaaS, e-commerce, etc.). Ideal for improving lead nurture flows and maximizing conversion rates.

This comprehensive router guides authors through the entire manuscript lifecycle for submission to the Journal of Marketing (JM). It is not a replacement for specialized skills but provides a structured path, helping users determine the next necessary step—from initial topic selection and theory development to data analysis, contribution framing, and rebuttal drafting. It emphasizes ensuring the research has substantive, real-world managerial or societal relevance.