churn-risk
indranilbanerjee/digital-marketing-pro
This tool proactively assesses customer churn risk by analyzing multi-dimensional behavioral signals—such as declining email engagement, purchase frequency drops, and usage pattern changes—across defined segments. It scores segments into defined risk tiers (Low to Critical) and automatically generates detailed, actionable intervention playbooks. These playbooks include specific actions, recommended channels, timing, and messaging strategies to intervene *before* the customer churns, optimizing retention efforts and calculating the total LTV at risk.