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Assessing Marketing Manuscript Fit
journal-of-marketing
brycewang-stanford/Awesome-Journal-Skills
485
This skill helps authors evaluate if their market research manuscript is appropriate for the Journal of Marketing (JM). It guides users to check for theoretical depth, managerial relevance, methodological rigor, and adherence to high academic publishing standards. Use this tool to strategically re-frame and position a paper for a broad, high-impact academic audience.
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