Skill UI

Guides CMOs through brand positioning, growth model selection, budget allocation, and org design for scaling companies, using diagnostic questions and projections to align marketing with revenue goals.

This skill guides the entire video content lifecycle, from initial strategy development to multi-platform distribution. Use it to define YouTube channel positioning, write viral short-form scripts (Reels, TikTok), or systematically repurpose long-form assets like podcasts and blogs into comprehensive video pipelines for maximum reach and authority building.

This skill acts as a Consumer Psychologist, building deep psychographic profiles by analyzing desires, fears, identity commitments, and underlying worldview. It moves beyond basic demographics to uncover the emotional drivers and core needs that shape consumer behavior. Ideal for pre-positioning, developing persuasive copy, and designing effective funnels.

A comprehensive framework for developing, defining, and maintaining a brand's core identity, voice, and market positioning. This skill guides users through foundational elements like Purpose, Vision, and Mission, provides structured positioning statement templates, and outlines brand architecture models (e.g., Branded House, House of Brands). It is essential for creating robust brand guidelines and ensuring consistent brand experience across all channels and touchpoints.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.

A comprehensive guide and workflow to create or update a single, reusable product marketing context document. This tool captures foundational elements—such as positioning, Ideal Customer Profile (ICP), use cases, and core messaging—ensuring brand consistency and preventing the need to repeat core business information across multiple projects and tasks.

Conducts a comprehensive, scored audit of a brand's social media presence across multiple platforms. It assesses profile completeness, content quality, audience engagement, posting consistency, and competitive positioning. The output includes a detailed health score, platform-by-platform analysis, competitor gap analysis, and a prioritized, actionable strategy plan ready for immediate implementation by marketing teams.

A comprehensive, multi-session framework designed to systematically uncover and articulate a brand’s core identity. Using advanced techniques like Laddering, 5 Whys, and Projective methods, the process covers purpose, positioning, audience, personality, and voice. The final output is a reusable Master Brandbook perfect for briefing designers and marketing teams.

This skill generates detailed, multi-dimensional buyer personas that go far beyond basic demographics. It captures psychographic drivers, jobs-to-be-done (JTBD), behavioral patterns, and purchase objections. Use it to inform comprehensive marketing strategies, content creation, and product positioning for B2B or B2C audiences.

Generate a comprehensive, multi-channel playbook to strategically counter competitor moves. Use this when faced with a competitor's rebrand, aggressive campaign, new category claim, or significant price change. The tool analyzes the competitor's positioning, assesses the brand impact, and designs an optimal response across PR, content, ads, and social media with a defined timeline.

This skill produces the strategic core (Part 3) of the engagement methodology, generating four interconnected documents: Business & SBU Analysis, Segmentation Framework, Brand Positioning, and DMFlow. These documents define the brand at a deep strategic level and serve as the foundational reference for all subsequent channel strategies and creative executions.

This tool monitors the qualitative story (narrative) that AI engines (like ChatGPT, Gemini) construct about your brand. It compares AI outputs against desired positioning and key attributes, detecting narrative drift, misrepresentation, and identifying competitor narrative gains. It provides actionable insights for proactive content strategy to shape AI perception.