Skill UI

This tool is designed to optimize your Instantly.ai usage and associated costs. It performs detailed audits on account utilization, tracks key campaign metrics (open rate, reply rate, bounce rate), and compares your current activity against various pricing tiers (Growth, Hypergrowth, Light Speed). Use this when reviewing billing, assessing efficiency, or selecting the most cost-effective plan.

Provides copywriters with clear, structured guidance for crafting persuasive marketing copy across home, landing, pricing, feature, and product pages, emphasizing clarity, benefits, customer language, and proven CTA formulas.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

Guides CRO experts through evaluating marketing pages—home, landing, pricing, feature, blog—to diagnose weak value props, CTAs, trust signals, and friction, then surface prioritized quick wins, high-impact changes, and test ideas.

This skill applies behavioral economics, specifically prospect theory, to frame messages emphasizing the cost of inaction (loss) rather than just the benefits of action (gain). It guides the creation of persuasive copy, UX copy, and pricing strategies by setting credible reference points and quantifying the missed opportunity. The goal is to ethically leverage the psychological pain of delay, ensuring the approach remains credible and avoids manipulative fear-mongering.

This comprehensive guide teaches expert principles for writing clear, compelling, and action-driving marketing copy for any digital asset. Whether you are creating a homepage, landing page, pricing section, or CTA, the focus is on shifting from vague features to concrete customer benefits, always maintaining clarity and a strong focus on the desired conversion outcome. It covers structuring, tone, and advanced copywriting techniques.