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Helps marketers apply psychological principles and mental models to understand why people buy, ethically influence behavior, and make better marketing decisions.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

A comprehensive framework for applying the six core principles of ethical persuasion (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity) to optimize product design, marketing copy, and sales flows. It helps users understand human behavioral heuristics to create genuinely compelling and ethical user experiences, increasing engagement and conversion rates.

A specialized cognitive psychology skill designed to engineer highly engaging headlines, subject lines, and titles. It utilizes principles like the curiosity gap, self-relevance, and contrast to create compelling hooks for marketing copy, landing pages, emails, and social media ads. It ensures attention-grabbing power while maintaining ethical guardrails and promise continuity.

This skill specializes in crafting multi-touch communication sequences (such as email nurture, onboarding flows, or sales funnels) based on behavioral psychology principles. It leverages key principles—including the curiosity gap, reciprocity, and gradual commitment—to guide users toward a desired outcome. It ensures each touchpoint builds upon the last, respecting the user's autonomy while creating a natural, progressive emotional arc for ethical and effective persuasion.

A specialized social psychology skill that strategizes the placement and framing of social proof. It acts as an expert, analyzing the target audience's psychographics, identifying core trust gaps (e.g., authority, similarity, legitimacy), and structuring persuasive elements like testimonials, case studies, and logos. Use this when existing proof is weak, misplaced, or needs optimization to maximize conversion impact ethically.

As a Cognitive Psychologist, this skill specializes in engineering email subject lines and notification copy that maximize open rates. It applies principles of behavioral psychology, such as the curiosity gap, self-referential processing, and pattern interruption, to create highly engaging and relevant communication triggers. Use this when you need to optimize messaging for specific audience psychographics, sequence stages, and desired emotional responses (e.g., urgency, relevance, curiosity), ensuring the subject line builds genuine interest rather than false hype.

A comprehensive framework designed to help content creators and marketers plan, structure, and write highly shareable, high-reach social media content. It teaches the psychology behind sharing, provides proven hook formulas (e.g., contrarian statements, specific numbers), and builds a repeatable system to maximize engagement and organic reach across platforms like LinkedIn, TikTok, and Instagram.