Skill UI

Python CLI trio for multi-touch attribution, funnel conversion diagnostics, and ROI/ROAS/CPA benchmarking to optimize marketing campaigns without external dependencies.

Guides marketers through planning, executing, and scaling paid campaigns across Google Ads, Meta, LinkedIn, and other platforms with strategy, audience targeting, budgeting, and creative/optimization best practices.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Builds AI-powered paid media creative across Meta, Google, TikTok, YouTube, and LinkedIn by combining native platform tools and generative models to automate asset creation, fatigue management, and performance testing while driving ROAS.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This powerful tool provides real-time tracking and deep analysis of advertising spend across multiple connected platforms (Google, Meta, TikTok, etc.). It analyzes spending pacing against set targets, projects end-of-period spending, and flags overspend or underspend risks. Furthermore, it recommends data-driven budget reallocations based on efficiency metrics (CPA, ROAS) to maximize overall ROI for media buyers and marketing managers.

Provides a unified, real-time dashboard to monitor the status and performance of all active marketing campaigns across multiple channels (ads, email, social, blog). It aggregates key metrics (Spend, ROAS, CPA), tracks execution history, surfaces pending approvals, and flags potential issues like budget overruns or stale content, ensuring continuous campaign optimization.

This comprehensive skill guides the end-to-end planning of influencer and creator partnerships. Use it for discovering authentic creators, building detailed campaign briefs, ensuring FTC compliance, measuring performance (ROAS, EMV), and managing user-generated content (UGC) strategies across multiple platforms. It covers everything from vetting creators to handling international compliance.

A powerful skill designed to analyze raw ad campaign performance data from platforms like Google, Meta, and LinkedIn. It goes beyond simple metrics reporting, providing deep diagnosis by identifying underperforming ads, pinpointing budget waste, and calculating the true Customer Acquisition Cost (CAC). It generates concrete, actionable recommendations for what to cut, scale, or test next, optimizing your ad spend and maximizing ROAS.