Skill UI

Details how to research context, structure homepage or landing copy, and follow clarity/benefit-driven rules so every headline, CTA, and section pushes visitors toward a single conversion.

A comprehensive guide for empirical marketing researchers on selecting appropriate advanced statistical estimators (SEM, HLM, DiD, etc.) and adhering to rigorous academic reporting standards (APA style, effect sizes, fit indices). Crucially, it guides users on translating complex statistical findings into actionable, managerially relevant insights for journals like JAMS.

This guide helps researchers evaluate if a marketing topic meets the high academic standards of top journals like the Journal of Marketing Research (JMR). It provides a dual-bar test, requiring both methodological rigor (e.g., causal identification, experimental design) and substantive contribution (new insights). It also helps distinguish the appropriate venue among major marketing journals (JM, MS, JCR).

This skill helps authors evaluate if their market research manuscript is appropriate for the Journal of Marketing (JM). It guides users to check for theoretical depth, managerial relevance, methodological rigor, and adherence to high academic publishing standards. Use this tool to strategically re-frame and position a paper for a broad, high-impact academic audience.