Skill UI

A comprehensive skill designed to orchestrate the entire marketing campaign lifecycle. This module guides the user through every stage: initial campaign planning, defining objectives, allocating budgets (using models like 70/20/10), optimizing channel mix, developing detailed media plans, setting up UTM tracking, coordinating cross-channel messaging, and performing detailed post-campaign performance analysis (post-mortem). Ideal for structured marketing strategy execution.

This comprehensive tool generates actionable, multi-channel marketing campaign plans. It systematically guides users through defining SMART objectives, segmenting target audiences, selecting optimal channels, allocating budgets, and setting phased timelines. It creates a complete execution blueprint covering strategy, media buying, and performance KPIs.

A comprehensive, real-time guide for the Digital Marketing Pro plugin. This tool provides a complete overview of the plugin's status, including live versions, available skills, commands, and connectors. It guides users through setup, usage examples (SEO, content creation, campaign strategy), and troubleshooting for advanced digital marketing tasks.

Generates a comprehensive and structured brief for influencer marketing campaigns. This tool guides users through setting campaign objectives, defining creator criteria, establishing creative guardrails, managing compensation structures, and ensuring global compliance (e.g., FTC, EU deepfake rules) for paid partnerships. Ideal for brand marketing teams and agencies.

A comprehensive tool to configure and govern the multilingual settings for an active brand, controlling language infrastructure across translation, localization, and content auditing commands. Users can set primary/secondary languages, define do-not-translate terms, specify preferred translation services (DeepL, Google Cloud, etc.), and manage locale-specific formatting rules (date, currency, numbers). This ensures consistent, market-appropriate, and compliant multilingual output for global content workflows.

Orchestrates the complete, multi-channel launch process for an approved campaign plan. This skill manages all launch dependencies—from pre-launch checklist validation and asset readiness checks (PR, content, creative) to sequential activation across paid ads, organic channels, email automation, and CRM record creation. It ensures a clean, coordinated 'go live' event, coordinating all aspects beyond just paid advertising.

Builds a comprehensive, structured launch playbook to coordinate all marketing activities across three critical phases: pre-launch, launch day, and post-launch. This skill guides users through defining goals, target audiences, required assets, and building detailed runbooks, KPIs, and contingency plans to maximize market impact and sustain momentum.

This command sets the foundational regional parameters for a brand's global marketing efforts. Users configure critical settings such as timezone, primary language, local currency, compliance regulations (e.g., GDPR, CCPA), and preferred local platforms. These persistent settings ensure that all subsequent marketing campaigns, content generations, and performance reports automatically adhere to the specific regional requirements, eliminating manual adjustments for market differences.

Designs an end-to-end, cross-platform retargeting playbook. This tool maps user behavior across the entire conversion funnel, segmenting audiences by stage (e.g., cart abandoners, viewers). It provides detailed guidance on creative sequencing, frequency capping, cross-platform coordination (Meta, Google, TikTok), budget allocation, and technical tracking setup, ensuring a coherent and optimized customer journey.

Automates the scheduling of core content across major social media platforms, including Instagram, LinkedIn, X, TikTok, and YouTube. This tool generates platform-optimized variations, adhering to specific character limits, aspect ratios, and brand guidelines. It also integrates advanced features like UTM tracking, optimal posting time recommendations, and engagement monitoring setup, ensuring consistent and high-impact brand presence across all channels.

A comprehensive tool for creating, validating, and deploying targeted email marketing campaigns across major platforms (SendGrid, Klaviyo, Customer.io, etc.). It manages the entire campaign lifecycle, from content personalization and A/B testing setup to rigorous spam scoring, compliance checks, and optimal send time scheduling, ensuring maximum deliverability and brand consistency.

This guide details the entire review process for the Journal of Marketing Research (JMR), from initial editorial screening and potential desk rejection to the double-anonymized peer review stage. It explains the EIC/Coeditor routing model, the requirement for two independent reviews for acceptance, and provides guidance on interpreting critical feedback (rigor vs. substance) found in decision letters. Use this before submission to set expectations, or after receiving a decision to understand the core concerns.