Skill UI

Guides creation of B2B cold outreach emails and follow-up sequences that read like a peer note, covering subject lines, hooks, proof points and single-ask CTAs for sales development reps.

Guides creation of competitor comparison or alternative landing pages for SEO and sales enablement, detailing honesty-first messaging, multiple page formats, and centralized competitor data so evaluators can choose confidently.

This workflow handles the end-to-end pipeline for launching cold email campaigns using the Instantly API v2. It allows users to programmatically create complex campaigns, define multi-step sequences with delays, configure schedules, and bulk-add personalized leads. Ideal for sales and marketing teams automating high-volume, structured outreach campaigns.

Guides Series A+ startups scaling in EU/US/Canada through demand gen, paid media, SEO, and partnerships, covering CAC analysis, MQL/SQL workflows, attribution, and hybrid PLG/Sales-led strategies for growth marketing planning.

This specialized skill helps users automate and optimize the entire sales lifecycle, from initial outreach to closing. It is designed to draft persuasive cold email sequences, comprehensive follow-up campaigns, professional proposals, compelling case studies, and robust objection handling scripts. Ideal for proactive lead nurturing and structuring detailed sales funnels.

Orchestrates Salesforce Marketing Cloud workflows through Composio's toolkit using Rube MCP calls, guiding tool discovery, connection checks, and schema-compliant executions for automation scenarios.

This skill is an expert guide for writing, building, and optimizing B2B cold email sequences and first-touch outreach emails. It teaches users how to craft messages that sound genuinely human and thoughtful, moving far beyond generic sales pitch copy. It provides structured methods for personalization, planning multi-step follow-up cadences, and adjusting tone based on the recipient's seniority (e.g., C-suite vs. Manager) to maximize reply rates for unsolicited business outreach.

A comprehensive guide for creating high-value competitor comparison and alternative pages. Designed for SEO and sales enablement, this skill covers multiple formats (You vs Competitor, Competitor Alternatives, etc.), emphasizing deep research, trust-building content, and modular architecture to capture competitive search traffic and guide users toward conversion.

A comprehensive framework for applying the six core principles of ethical persuasion (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity) to optimize product design, marketing copy, and sales flows. It helps users understand human behavioral heuristics to create genuinely compelling and ethical user experiences, increasing engagement and conversion rates.

Guides social selling by combining profile optimization, Sales Navigator targeting, and content-to-conversation flows so LinkedIn engagement turns into qualified pipeline meetings without touching technical implementation.

This skill acts as a Cognitive Psychologist, diagnosing a target audience's precise stage on the awareness ladder (from unaware to most aware). It applies psychological frameworks (like ELM) to calibrate the optimal messaging, language register, and persuasion strategy. Use it when you need to tailor marketing content, sales pitches, or educational materials based on the audience's current knowledge and readiness to buy, ensuring the message resonates and minimizes resistance.

This skill role acts as a Cognitive Behavioral Psychologist and Persuasion Researcher. Its core function is to proactively surface and neutralize psychological objections, doubts, and resistance patterns within sales funnels, pitch decks, or persuasive copy. By applying principles like inoculation and two-sided messaging, it addresses customer concerns *before* they are explicitly voiced, ensuring that the communication preserves the reader's autonomy while building genuine trust and maximizing conversion potential.