Skill UI

This skill acts as a comprehensive router for manuscripts aiming at the Journal of the Academy of Marketing Science (JAMS). It guides researchers through the complex, multi-stage process of academic writing—from initial topic selection and theoretical development to data analysis, writing style, and revision strategies (R&R). Use it to diagnose bottlenecks or determine the optimal sequence of specialized marketing science skills needed for high-impact publication.

This skill guides researchers through a rigorous two-part assessment process: first, confirming the substantive importance of a marketing phenomenon; and second, verifying that the question is modelable using formal analytical or structural econometric techniques. It helps determine the ideal target journal (e.g., Marketing Science, JCR, JMR) by evaluating the core contribution and required methodology, ensuring the research aligns with specific academic standards and counterfactual requirements.