Skill UI

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This comprehensive guide provides expert strategies for optimizing popups, modals, and overlays to maximize conversions. It covers best practices for various triggers—including exit intent, scroll depth, and click actions—and details the copy, design, and psychological principles needed to capture leads and drive sales without negatively impacting the user experience.

This comprehensive guide provides expert strategies for building a successful social media presence across multiple platforms. It covers platform selection matrices, content pillar planning, advanced algorithmic best practices (TikTok, Instagram, LinkedIn), and engagement tactics. Use this skill when developing content calendars, optimizing posts for maximum reach, or building a strong, engaged online community.

Provides expert guidance on creating, optimizing, and scaling paid advertising campaigns across major platforms like Google Ads, Meta, and LinkedIn. It covers audience targeting, campaign structure, ad copy frameworks (PAS, BAB), creative best practices, and key performance metrics (CPA, ROAS) to ensure efficient customer acquisition and maximize ROI.

This guide serves as an expert resource for designing, optimizing, and measuring viral growth programs, including customer referral and affiliate schemes. It covers everything from identifying ideal trigger moments and selecting the best incentive structure (single-sided vs. double-sided) to setting up comprehensive launch checklists and tracking key metrics like LTV and CAC. Use this to turn existing customers into powerful growth engines.

This comprehensive guide equips you with the skills of an expert social media strategist. It outlines a full content lifecycle, from defining goals and understanding your audience to establishing content pillars and utilizing proven hook formulas. Furthermore, it provides a powerful content repurposing system, showing how to convert long-form assets (like podcasts or blogs) into optimized, engaging posts and short-form videos for platforms such as LinkedIn, TikTok, Instagram, and X.

This guide provides expert strategies for planning, building, and optimizing SMS/MMS marketing campaigns for DTC, SaaS, and mobile apps. It covers high-impact use cases like abandoned cart recovery, welcome flows, and post-purchase upsells, while detailing strict adherence to global compliance standards (TCPA, GDPR, A2P 10DLC) to maximize engagement and drive measurable revenue.