Skill UI

This skill acts as an expert performance marketer, providing comprehensive strategies for paid advertising across major platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn. It covers the entire campaign lifecycle, from initial goal setting (awareness, leads, sales) and audience targeting (lookalikes, B2B) to advanced optimization techniques like bidding strategies, budget allocation, and ad copy frameworks (PAS, BAB). Use this for creating, optimizing, and scaling multi-channel campaigns to drive efficient customer acquisition.

This skill guides the creation of high-converting, honest comparison and alternative pages for developer tools. It teaches how to structure content that ranks for competitive SEO terms (e.g., "[Competitor] alternatives," "[Product] vs [Competitor]"), capturing high-intent traffic by addressing user pain points and providing clear technical differentiation.

A comprehensive guide for building, scaling, and managing vibrant developer communities across various platforms like Discord, Slack, and forums. It covers the full lifecycle, from platform selection and optimal channel structuring to implementing robust onboarding journeys and continuous engagement programs. Essential for product managers, community managers, and technical founders aiming to build a strong developer ecosystem.

This skill provides a comprehensive framework for creating, writing, and optimizing newsletters tailored for developer audiences. It covers content strategy (e.g., 70-20-10 rule), defining newsletter types (curated links, product updates), crafting engaging subject lines, and structuring technical emails for maximum readability and engagement.

This comprehensive skill guides the creation of high-quality technical content specifically tailored for developers. It covers the entire devrel content lifecycle: from researching topic validation (community signals, competitor gaps) to selecting the ideal content type (tutorial, guide, case study). The framework emphasizes deep technical accuracy, structured outlines (Hook, Meat, CTA), and writing runnable, copy-paste ready code examples to build trust and drive adoption.

A comprehensive, multi-session framework designed to systematically uncover and articulate a brand’s core identity. Using advanced techniques like Laddering, 5 Whys, and Projective methods, the process covers purpose, positioning, audience, personality, and voice. The final output is a reusable Master Brandbook perfect for briefing designers and marketing teams.

This skill manages the strategic distribution of a single core idea across various social media platforms, including X, LinkedIn, Threads, and Bluesky. Instead of simply cross-posting the same content, it uses advanced content adaptation techniques to adjust the tone, format, and focus for each specific platform. This ensures the message remains consistent while optimizing for native platform constraints, preventing duplication and maximizing engagement.