Skill UI

Use this skill when you observe a consumer behavior effect but lack a deep psychological explanation. It guides the construction of a robust causal chain (antecedent → mediator → outcome) by explicitly naming the core psychological process (mediator), deriving theoretical moderators, and pre-empting rival hypotheses, adhering to high academic standards in consumer psychology.

A comprehensive guide for developing the conceptual core of academic manuscripts in consumer research, aligning with high standards like JCR. It instructs users on defining psychological mechanisms (mediators/moderators) for experimental papers, or building robust conceptual frameworks for interpretive/CCT papers, ensuring the theory advances, deepens, or repudiates existing knowledge.

This comprehensive router guides authors through the entire manuscript lifecycle for submission to the Journal of Marketing (JM). It is not a replacement for specialized skills but provides a structured path, helping users determine the next necessary step—from initial topic selection and theory development to data analysis, contribution framing, and rebuttal drafting. It emphasizes ensuring the research has substantive, real-world managerial or societal relevance.