Skill UI

A comprehensive tool for designing, mapping, and optimizing end-to-end marketing and sales funnels. It assists in customer journey mapping, attribution modeling, conversion path diagnosis, and gap analysis across various business models (B2B SaaS, e-commerce, etc.). Ideal for improving lead nurture flows and maximizing conversion rates.

Design comprehensive customer journeys using state machine logic. This tool maps out every touchpoint, defines transitions based on customer behavior, incorporates branching logic for personalization, and simulates expected outcomes across multiple communication channels (email, SMS, social, etc.) before implementation. Ideal for optimizing acquisition, retention, and advocacy strategies.

A sophisticated tool designed to automatically generate professionally branded, structured marketing reports. It supports various report types, including executive summaries, campaign performance deep dives, channel analysis, and quarterly reviews. By pulling live data from multiple sources and tailoring the output to the intended audience (C-suite, team, or client), it eliminates manual report assembly, ensuring brand consistency and actionable insights.

A comprehensive tool for developing full-scale PR pitch packages. It assists users in crafting tailored pitch templates for various media types (national, trade, podcast), building precise target media lists with journalist contacts, and designing detailed outreach sequences. Ideal for proactive pitching or responding to journalist requests, ensuring brand consistency and maximizing coverage potential.

Designs an end-to-end, cross-platform retargeting playbook. This tool maps user behavior across the entire conversion funnel, segmenting audiences by stage (e.g., cart abandoners, viewers). It provides detailed guidance on creative sequencing, frequency capping, cross-platform coordination (Meta, Google, TikTok), budget allocation, and technical tracking setup, ensuring a coherent and optimized customer journey.

Provides a comprehensive, step-by-step framework for planning and executing high-impact webinars or virtual events. This tool guides users through defining content structure, developing multi-channel promotion strategies, optimizing registration funnels, designing interactive engagement tactics, and building post-event conversion pipelines, delivering a complete, ready-to-implement execution package.

This skill guides authors on assessing the suitability of their consumer-psychology manuscripts for the Journal of Consumer Psychology (JCP). It evaluates the manuscript's alignment with JCP's rigorous academic standards, focusing on psychological theory contribution, process mechanisms, experimental design rigor, and house style requirements. It is essential for authors targeting JCP or needing to re-frame a paper for a top-tier consumer psychology venue.