Skill UI

This skill generates detailed, multi-dimensional buyer personas that go far beyond basic demographics. It captures psychographic drivers, jobs-to-be-done (JTBD), behavioral patterns, and purchase objections. Use it to inform comprehensive marketing strategies, content creation, and product positioning for B2B or B2C audiences.

Identifies high-leverage backlink prospects by analyzing domains that link to multiple competitors but not the brand. It ranks these prospects using an opinionated priority score combining authority (DR), link overlap, and topical relevance. This tool is essential for planning targeted link-building campaigns, qualifying digital PR leads, or conducting deep quarterly competitive gap audits.

This comprehensive skill orchestrates the entire marketing campaign lifecycle. It guides users through critical stages, including initial planning (SMART objectives, audience definition), budget allocation models (70/20/10), channel mix optimization, detailed media planning, and standardized UTM setup. It also facilitates cross-channel coordination and structured post-mortem analysis to ensure measurable and cohesive marketing efforts.

This comprehensive tool generates actionable, multi-channel marketing campaign plans. It systematically guides users through defining SMART objectives, segmenting target audiences, selecting optimal channels, allocating budgets, and setting phased timelines. It creates a complete execution blueprint covering strategy, media buying, and performance KPIs.

This tool generates a complete, structured blueprint for developing powerful case studies and success stories. It guides users through defining the Challenge-Solution-Results (CSR) narrative, creating detailed client and internal interview questions, planning data visualizations, and mapping out multiple output formats (white paper, video, web page). This systematic approach ensures content is highly credible, optimized for sales enablement, and ready for multi-channel distribution.

This tool assesses the risk of customer churn by analyzing behavioral signals (e.g., engagement decline, purchase frequency drops, usage patterns) across defined segments. It scores these segments into specific risk tiers (Low, Medium, High, Critical) and, crucially, generates tailored, actionable intervention playbooks. These playbooks provide specific recommendations on timing, channels, messaging, and required actions to proactively save the customer relationship before churn occurs, maximizing recovery efforts and minimizing LTV at risk.

A powerful tool for digital marketers and content teams. It generates a production-ready content brief that covers everything from keyword mapping and structural outlines to brand voice guidelines and advanced SEO specifications. Use it when initiating new content to ensure alignment, maximize SEO potential, and maintain brand compliance across all channels.

This tool generates comprehensive, structured content calendars tailored for multi-platform marketing strategies. It maps core topics (pillars) across different channels (blog, social, video, email) for monthly or quarterly scheduling. Key features include building repurposing chains, integrating SEO targets, and aligning content with specific brand guidelines and key industry dates.

Design a comprehensive and systematic framework for optimizing ad creative performance. This tool guides users through defining testable variables (headlines, CTAs, imagery), designing A/B and multivariate tests, calculating required sample sizes, and establishing optimal iteration cadences across major advertising platforms (Meta, Google, etc.) for continuous marketing improvement.

A comprehensive tool for managing PR crises and reputational threats. It provides rapid crisis assessment, classifies severity levels, identifies key stakeholders, and generates a structured response plan. The output includes tailored messaging for customers, media, and employees, a detailed communication timeline, channel deployment strategy, and a full recovery roadmap to rebuild trust.

This skill provides comprehensive guidance for developing and executing digital PR strategies. It covers end-to-end processes, including crafting optimized press releases, managing journalist outreach, establishing thought leadership, and building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to maximize media coverage and brand credibility. Ideal for media relations and strategic communications planning.

This skill provides comprehensive guidance on developing and optimizing content for emerging digital marketing channels. It is essential for strategies involving voice search optimization (Alexa, Google Assistant), visual commerce (Pinterest Lens, Google Lens), conversational flows (WhatsApp, chatbots), and establishing presence on newer, rapidly evolving platforms like TikTok Shop. Use it when exploring modern, high-growth marketing avenues.