Skill UI

Guides CMOs through brand positioning, growth model selection, budget allocation, and org design for scaling companies, using diagnostic questions and projections to align marketing with revenue goals.

This skill guides the creation, refinement, and iteration of highly personalized B2B cold outreach email sequences. It ensures that all communications sound genuinely human and thoughtful, avoiding the tone of a 'sales machine.' Users can utilize it to write initial first-touch emails, build multi-stage follow-up campaigns, or analyze performance data (open/reply rates) to improve underperforming sequences. Ideal for sales development representatives (SDRs) and marketing professionals focusing on unsolicited prospect engagement.

This tool guides users through developing a comprehensive content strategy designed to drive organic traffic, build topical authority, and generate qualified leads. It helps define core content pillars, map out topic clusters, and identify high-potential topics by analyzing business goals, customer pain points, and competitive gaps. It ensures content creation is searchable, shareable, and directly aligned with product marketing objectives.

Provides copywriters with clear, structured guidance for crafting persuasive marketing copy across home, landing, pricing, feature, and product pages, emphasizing clarity, benefits, customer language, and proven CTA formulas.

This skill establishes a centralized, canonical 'Source of Truth' for all foundational brand, product, and market information. It captures critical elements like target audience personas, brand voice guidelines, competitive landscapes, and core value propositions. By maintaining this single context document, all subsequent marketing tasks (copywriting, SEO, content strategy) can ensure absolute consistency and accuracy, eliminating the need for users to repeat foundational details.

Provides 139 proven marketing approaches for SaaS and software products, guiding users to match ideas to their stage, resources, and goals with actionable start steps and outcome expectations.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

This index serves as the central directory and router for a comprehensive marketing skills library. It catalogs 44 specialist skills across 8 functional pods, including Content, SEO, CRO, and Growth. Instead of executing tasks, it guides users to the specific skill module needed for their marketing challenge, ensuring a structured approach to campaigns and content creation.

Guides CRO experts through evaluating marketing pages—home, landing, pricing, feature, blog—to diagnose weak value props, CTAs, trust signals, and friction, then surface prioritized quick wins, high-impact changes, and test ideas.

A comprehensive framework for applying the six core principles of ethical persuasion (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity) to optimize product design, marketing copy, and sales flows. It helps users understand human behavioral heuristics to create genuinely compelling and ethical user experiences, increasing engagement and conversion rates.

This skill acts as a Cognitive Psychologist, diagnosing a target audience's precise stage on the awareness ladder (from unaware to most aware). It applies psychological frameworks (like ELM) to calibrate the optimal messaging, language register, and persuasion strategy. Use it when you need to tailor marketing content, sales pitches, or educational materials based on the audience's current knowledge and readiness to buy, ensuring the message resonates and minimizes resistance.

This skill functions as a Brand Psychologist and Semiotics Researcher. It diagnoses the subconscious signals (visual, verbal, behavioral) a market currently associates with a brand, identifying the 'perception gap' between the current schema and the desired brand position. It then prescribes minimal, high-leverage changes across all touchpoints to achieve perceptual alignment and build trust.