Skill UI

Deprecated routing skill that reroutes legacy "content creator" requests to content-production for writing/SEO/brand-voice needs or to content-strategy for planning, ensuring users land with the specialist best suited to their intent.

Details how to research context, structure homepage or landing copy, and follow clarity/benefit-driven rules so every headline, CTA, and section pushes visitors toward a single conversion.

This skill generates comprehensive, high-quality, and SEO-optimized articles tailored for search engines and human readers. It ensures content incorporates best practices like E-E-A-T, natural keyword integration, clear structure (Intro, Body, Conclusion), and actionable takeaways. Use it when you need to create valuable, ranking-ready content based on specific keywords and topic briefs.

This skill guides the creation of high-performing YouTube titles and thumbnail concepts to maximize Click-Through Rate (CTR). It involves analyzing competitor content, applying various copywriting strategies (e.g., curiosity gap, direct benefit, urgency), and generating structured A/B test variants. Use this when finalizing video packaging or needing professional title/thumbnail ideas.

A specialized tool for generating long-form content, including guides, blogs, and tutorials, that maintains a unique, human-like brand voice. It ensures structural integrity and factual accuracy, preventing the generic, boilerplate feel often associated with raw LLM output. Ideal for content teams needing sophisticated, reliable narrative development.

This skill transforms generic, robotic, or overly structured AI-generated content into writing that sounds genuinely human. It operates in three modes: detecting AI patterns (Mode 1), fixing rhythm and generic language (Mode 2), and injecting a specific brand voice (Mode 3). Ideal for marketing and communications teams needing authentic, high-personality copy.

Provides copywriters with clear, structured guidance for crafting persuasive marketing copy across home, landing, pricing, feature, and product pages, emphasizing clarity, benefits, customer language, and proven CTA formulas.

This skill establishes a centralized, canonical 'Source of Truth' for all foundational brand, product, and market information. It captures critical elements like target audience personas, brand voice guidelines, competitive landscapes, and core value propositions. By maintaining this single context document, all subsequent marketing tasks (copywriting, SEO, content strategy) can ensure absolute consistency and accuracy, eliminating the need for users to repeat foundational details.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

This skill acts as a Consumer Psychologist and Persuasion Scientist, engineering copy that goes beyond mere writing. It applies evidence-based psychological mechanisms (like addressing awareness stages, JTBD, and emotional triggers) to create highly persuasive content. Use it when your marketing copy feels generic, needs stronger emotional hooks, or requires guiding the user through a specific behavioral sequence to achieve a desired action.

This skill role acts as a Cognitive Behavioral Psychologist and Persuasion Researcher. Its core function is to proactively surface and neutralize psychological objections, doubts, and resistance patterns within sales funnels, pitch decks, or persuasive copy. By applying principles like inoculation and two-sided messaging, it addresses customer concerns *before* they are explicitly voiced, ensuring that the communication preserves the reader's autonomy while building genuine trust and maximizing conversion potential.

This comprehensive guide teaches expert principles for writing clear, compelling, and action-driving marketing copy for any digital asset. Whether you are creating a homepage, landing page, pricing section, or CTA, the focus is on shifting from vague features to concrete customer benefits, always maintaining clarity and a strong focus on the desired conversion outcome. It covers structuring, tone, and advanced copywriting techniques.