Skill UI

This tool assesses the comprehensive health of all active ad creatives across various channels. It monitors key performance indicators (KPIs) to detect early signs of creative fatigue—a major source of wasted ad spend. The system scores creatives, predicts the timeline of performance decline, and generates structured refresh briefs and A/B test plans with specific, actionable recommendations (what to keep, what to change) to maintain peak marketing performance.

Design a comprehensive and systematic framework for optimizing ad creative performance. This tool guides users through defining testable variables (headlines, CTAs, imagery), designing A/B and multivariate tests, calculating required sample sizes, and establishing optimal iteration cadences across major advertising platforms (Meta, Google, etc.) for continuous marketing improvement.

A comprehensive tool for managing PR crises and reputational threats. It provides rapid crisis assessment, classifies severity levels, identifies key stakeholders, and generates a structured response plan. The output includes tailored messaging for customers, media, and employees, a detailed communication timeline, channel deployment strategy, and a full recovery roadmap to rebuild trust.

This skill provides comprehensive guidance for developing and executing digital PR strategies. It covers end-to-end processes, including crafting optimized press releases, managing journalist outreach, establishing thought leadership, and building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to maximize media coverage and brand credibility. Ideal for media relations and strategic communications planning.

This skill provides comprehensive guidance on developing and optimizing content for emerging digital marketing channels. It is essential for strategies involving voice search optimization (Alexa, Google Assistant), visual commerce (Pinterest Lens, Google Lens), conversational flows (WhatsApp, chatbots), and establishing presence on newer, rapidly evolving platforms like TikTok Shop. Use it when exploring modern, high-growth marketing avenues.

This skill orchestrates the complete marketing engagement lifecycle using a proven 12-Part sequential methodology. It manages the entire project state, allowing users to start, advance parts, apply decision matrices, and resume interrupted workflows seamlessly via robust checkpointing protocols. Ideal for structured brand development and content planning.

This skill produces the strategic core (Part 3) of the engagement methodology, generating four interconnected documents: Business & SBU Analysis, Segmentation Framework, Brand Positioning, and DMFlow. These documents define the brand at a deep strategic level and serve as the foundational reference for all subsequent channel strategies and creative executions.

This comprehensive tool analyzes the entire customer conversion funnel to pinpoint drop-off points, identify bottlenecks, and determine the root causes of underperformance (e.g., messaging, UX, targeting). It benchmarks current rates against industry averages, models improvement scenarios with projected revenue impact, and provides statistically validated, prioritized action plans to maximize overall conversion rate.

A comprehensive tool for monitoring and tracking brand visibility across major generative AI engines (ChatGPT, Gemini, Perplexity, etc.). It provides a quantitative framework to score brand presence, track changes over time, and identify optimization opportunities for emerging Generative Engine Optimization (GEO).

This advanced skill synthesizes all data and findings from an entire marketing engagement (Parts 1-7) into the final, comprehensive 11-section Growth Plan. It serves as the primary client-facing deliverable, answering how the business will grow digitally and what resources are required. The output is a single, highly actionable strategic roadmap.

This skill analyzes the new Google Search Console AI Performance Report, which combines data from AI Overviews and AI Mode. It is essential for setting baseline visibility metrics in the AI search landscape, analyzing regional and device trends, and managing content opt-out toggles. Helps marketers understand how their content is shown in generative search results.

A comprehensive, real-time guide for the Digital Marketing Pro plugin. This tool provides a complete overview of the plugin's status, including live versions, available skills, commands, and connectors. It guides users through setup, usage examples (SEO, content creation, campaign strategy), and troubleshooting for advanced digital marketing tasks.