Skill UI

This skill establishes a centralized, canonical 'Source of Truth' for all foundational brand, product, and market information. It captures critical elements like target audience personas, brand voice guidelines, competitive landscapes, and core value propositions. By maintaining this single context document, all subsequent marketing tasks (copywriting, SEO, content strategy) can ensure absolute consistency and accuracy, eliminating the need for users to repeat foundational details.

Provides 139 proven marketing approaches for SaaS and software products, guiding users to match ideas to their stage, resources, and goals with actionable start steps and outcome expectations.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

This index serves as the central directory and router for a comprehensive marketing skills library. It catalogs 44 specialist skills across 8 functional pods, including Content, SEO, CRO, and Growth. Instead of executing tasks, it guides users to the specific skill module needed for their marketing challenge, ensuring a structured approach to campaigns and content creation.

This guide provides expert knowledge on Conversion Rate Optimization (CRO) for new user onboarding. It covers defining the 'aha moment,' structuring the optimal first-run experience, designing checklists, implementing multi-channel strategies (email/in-app), and analyzing key metrics to maximize time-to-value and user retention.

Guides CRO experts through evaluating marketing pages—home, landing, pricing, feature, blog—to diagnose weak value props, CTAs, trust signals, and friction, then surface prioritized quick wins, high-impact changes, and test ideas.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Guides experts through creating and testing popups, modals, overlays, banners, and slide-ins that capture leads or drive promotions without annoying visitors, covering triggers, targeting, creative variants, and experiment ideas.

Guides growth engineers through designing, launching, or optimizing referral and affiliate systems, covering loop mechanics, incentives, triggers, sharing, and measurement to turn customers into acquisition engines.

Guides CRO experts through diagnosing signup friction, evaluating form fields and steps, and recommending quick wins, high-impact changes, and experiments to lift completion rates across trials, freemium, paid, and waitlist flows.

This skill acts as an expert in website information architecture and technical SEO. It helps users audit existing site structures, plan new hierarchies, and implement strategic internal linking. Use this when addressing structural SEO problems, designing URL patterns, or optimizing content silos to build topical authority.

This expert guide helps you build, schedule, and optimize high-impact content for all major social platforms, including LinkedIn, TikTok, Instagram, and X. It covers everything from defining brand voice and identifying content pillars to crafting engaging hooks, repurposing long-form articles, and implementing effective engagement routines to drive audience growth and meet business goals.