Skill UI

This advanced tool provides comprehensive multi-touch attribution analysis, moving beyond simplistic last-click reporting. It compares multiple models (First-Touch, Last-Touch, Linear, Time-Decay, etc.) to accurately allocate revenue and credit across the entire customer journey. Use it to identify which channels drive brand awareness, nurture consideration, and close conversions, enabling strategic budget reallocation decisions.

This tool generates a complete, structured blueprint for developing powerful case studies and success stories. It guides users through defining the Challenge-Solution-Results (CSR) narrative, creating detailed client and internal interview questions, planning data visualizations, and mapping out multiple output formats (white paper, video, web page). This systematic approach ensures content is highly credible, optimized for sales enablement, and ready for multi-channel distribution.

This tool proactively assesses customer churn risk by analyzing multi-dimensional behavioral signals—such as declining email engagement, purchase frequency drops, and usage pattern changes—across defined segments. It scores segments into defined risk tiers (Low to Critical) and automatically generates detailed, actionable intervention playbooks. These playbooks include specific actions, recommended channels, timing, and messaging strategies to intervene *before* the customer churns, optimizing retention efforts and calculating the total LTV at risk.

Automatically generates professional, white-labeled client-facing reports based on comprehensive performance data. Use this tool for weekly snapshots, monthly deep-dives, or quarterly business reviews (QBRs). It synthesizes KPI performance, channel breakdowns, root cause analysis, and actionable strategic recommendations, formatted for easy delivery via Slack, email, or Google Sheets.

This tool assesses creative fatigue across all active advertising channels. It scores creatives based on multiple decline signals (CTR, CPM, engagement, frequency) to predict when performance will drop. It generates actionable refresh briefs, recommends specific changes, and creates structured A/B test plans to maximize ad spend and maintain campaign performance throughout the entire creative lifecycle.

This advanced skill synthesizes all data and findings from an entire marketing engagement (Parts 1-7) into the final, comprehensive 11-section Growth Plan. It serves as the primary client-facing deliverable, answering how the business will grow digitally and what resources are required. The output is a single, highly actionable strategic roadmap.

A sophisticated tool designed to automatically generate professionally branded, structured marketing reports. It supports various report types, including executive summaries, campaign performance deep dives, channel analysis, and quarterly reviews. By pulling live data from multiple sources and tailoring the output to the intended audience (C-suite, team, or client), it eliminates manual report assembly, ensuring brand consistency and actionable insights.

Set up server-side conversion tracking to ensure accurate purchase reporting across Facebook, TikTok, Google, and Bing despite iOS restrictions and ad blockers. This skill covers the implementation model, setup order, click ID passthrough, and verification methods to optimize ad performance and attribution accuracy.

This skill generates monthly progress reports for GEO clients by comparing baseline and current audit files. It calculates score deltas across categories like AI Citability, Brand Authority, and Technical Foundations. The output includes executive summaries, score breakdowns, platform readiness, AI crawler access changes, and action plan progress. Ideal for SEO agencies to demonstrate value to clients.

Automatically creates professional client-ready proposals based on GEO audit data. Translates technical findings into business pain points, suggests service tiers, and includes ROI projections for SEO agencies targeting AI search visibility.

Generate a professional, client-facing GEO report combining all audit results into a single deliverable with scores, findings, and prioritized actions. It translates technical audits into business impact for stakeholders.

Generate professional PDF reports from GEO audit markdown files using pandoc and headless Chrome. Includes styled covers, color-coded scores, and severity tags for client delivery. Requires pandoc and Chrome installation.