Skill UI

This workflow handles the end-to-end pipeline for launching cold email campaigns using the Instantly API v2. It allows users to programmatically create complex campaigns, define multi-step sequences with delays, configure schedules, and bulk-add personalized leads. Ideal for sales and marketing teams automating high-volume, structured outreach campaigns.

This specialized skill guides users through a structured, forensic investigation process when facing sudden, significant drops in organic traffic or search rankings. It is designed for incident scenarios—such as suspected penalties, Core Updates, major technical regressions, or unexplained traffic crashes—providing a systematic approach to triage, root-cause analysis, and developing a prioritized recovery plan.

This skill acts as an expert in website information architecture and technical SEO. It helps users audit existing site structures, plan new hierarchies, and implement strategic internal linking. Use this when addressing structural SEO problems, designing URL patterns, or optimizing content silos to build topical authority.

Scans YouTube, Reddit, and Wikipedia mentions to assess how AI systems recognize brands, generating a Brand Authority Score with platform-specific recommendations.

This skill acts as a Cognitive Psychologist, diagnosing a target audience's precise stage on the awareness ladder (from unaware to most aware). It applies psychological frameworks (like ELM) to calibrate the optimal messaging, language register, and persuasion strategy. Use it when you need to tailor marketing content, sales pitches, or educational materials based on the audience's current knowledge and readiness to buy, ensuring the message resonates and minimizes resistance.

This skill acts as a Consumer Psychologist and Persuasion Scientist, engineering copy that goes beyond mere writing. It applies evidence-based psychological mechanisms (like addressing awareness stages, JTBD, and emotional triggers) to create highly persuasive content. Use it when your marketing copy feels generic, needs stronger emotional hooks, or requires guiding the user through a specific behavioral sequence to achieve a desired action.

This skill role acts as a Cognitive Behavioral Psychologist and Persuasion Researcher. Its core function is to proactively surface and neutralize psychological objections, doubts, and resistance patterns within sales funnels, pitch decks, or persuasive copy. By applying principles like inoculation and two-sided messaging, it addresses customer concerns *before* they are explicitly voiced, ensuring that the communication preserves the reader's autonomy while building genuine trust and maximizing conversion potential.

A comprehensive automation toolkit for managing and executing Mailchimp email marketing workflows. It allows users to programmatically create, set content for, and send campaigns; manage entire audiences and lists; perform detailed subscriber lifecycle operations (add, update, segment); and analyze performance metrics. Ideal for marketing automation specialists and developers needing structured API access to Mailchimp. *Prerequisites include Rube MCP connectivity.*

A comprehensive guide for creating end-to-end SEO strategies for new or existing websites. This skill covers the entire digital presence lifecycle, including market discovery, deep competitive analysis, optimal site architecture design, robust content planning (E-E-A-T), technical SEO foundation setup, and a phased implementation roadmap across 12 months. It ensures all facets—from foundational infrastructure to thought leadership—are addressed for maximum organic growth.

Expert guidance for paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and other platforms. Covers campaign strategy, audience targeting, bidding, budget allocation, retargeting, and optimization for ROAS and CPA. Includes playbooks for B2B, ABM, and account audits.

This skill offers a comprehensive, framework-agnostic SEO workflow designed for sites with numerous tool, product, or feature pages. It addresses critical issues like duplicate content, generic meta tags, poor heading structure, and weak internal linking. By implementing strategies like the Content Registry pattern and boosting E-E-A-T, it helps large sites (50-500 pages) improve overall search rankings.

This skill guides the creation of high-converting, honest comparison and alternative pages for developer tools. It teaches how to structure content that ranks for competitive SEO terms (e.g., "[Competitor] alternatives," "[Product] vs [Competitor]"), capturing high-intent traffic by addressing user pain points and providing clear technical differentiation.