public-relations
coreyhaines31/marketingskills
This skill provides expert guidance on Public Relations (PR) and maximizing earned media for software products. It teaches the philosophy of successful pitching, focusing on identifying strong stories (trends, data, human narrative) rather than just the product. Learn four modes of outreach—reactive newsjacking, proactive pitching, inbound requests, and owned assets—to build brand legitimacy, backlinks, and industry authority from journalists and publications.
