Skill UI

A robust solution for implementing and handling real-time webhooks from Customer.io. This tool processes critical marketing events, including delivery status, opens, clicks, bounces, and unsubscribes. Key features include HMAC signature verification for security, reliable asynchronous event processing, and structured routing to manage various customer interactions, allowing data to be streamed efficiently to a data warehouse or CRM.

This tool is designed to optimize your Instantly.ai usage and associated costs. It performs detailed audits on account utilization, tracks key campaign metrics (open rate, reply rate, bounce rate), and compares your current activity against various pricing tiers (Growth, Hypergrowth, Light Speed). Use this when reviewing billing, assessing efficiency, or selecting the most cost-effective plan.

This skill functions as a Brand Psychologist and Semiotics Researcher. It diagnoses the subconscious signals (visual, verbal, behavioral) a market currently associates with a brand, identifying the 'perception gap' between the current schema and the desired brand position. It then prescribes minimal, high-leverage changes across all touchpoints to achieve perceptual alignment and build trust.

This comprehensive toolkit allows users to automate core marketing and CRM operations within ActiveCampaign. Key functionalities include managing contacts (creation, lookup), updating contact tags, subscribing/unsubscribing from lists, enrolling contacts in automation workflows, and creating associated follow-up tasks. It streamlines communication and customer lifecycle management.