Skill UI

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.

This skill applies behavioral economics, specifically prospect theory, to frame messages emphasizing the cost of inaction (loss) rather than just the benefits of action (gain). It guides the creation of persuasive copy, UX copy, and pricing strategies by setting credible reference points and quantifying the missed opportunity. The goal is to ethically leverage the psychological pain of delay, ensuring the approach remains credible and avoids manipulative fear-mongering.