Skill UI

A comprehensive tool for generating, iterating, and scaling high-performing ad copy across major paid advertising platforms (Meta, Google, LinkedIn, etc.). Use this skill when you need to develop ad headlines, body copy, or creative variations, optimizing content based on funnel stage (Awareness, Consideration, Decision) and existing performance data to maximize conversion rates and pass platform reviews.

Guides teams through auditing AI visibility, restructuring content into extractable answers, and monitoring citations so that ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and Copilot cite your pages instead of only ranking them.

Guides CMOs through brand positioning, growth model selection, budget allocation, and org design for scaling companies, using diagnostic questions and projections to align marketing with revenue goals.

This skill guides the creation, refinement, and iteration of highly personalized B2B cold outreach email sequences. It ensures that all communications sound genuinely human and thoughtful, avoiding the tone of a 'sales machine.' Users can utilize it to write initial first-touch emails, build multi-stage follow-up campaigns, or analyze performance data (open/reply rates) to improve underperforming sequences. Ideal for sales development representatives (SDRs) and marketing professionals focusing on unsolicited prospect engagement.

A comprehensive guide for creating high-value competitor comparison and alternative pages. Designed for SEO and sales enablement, this skill covers multiple formats (You vs Competitor, Competitor Alternatives, etc.), emphasizing deep research, trust-building content, and modular architecture to capture competitive search traffic and guide users toward conversion.

This skill transforms generic, robotic, or overly structured AI-generated content into writing that sounds genuinely human. It operates in three modes: detecting AI patterns (Mode 1), fixing rhythm and generic language (Mode 2), and injecting a specific brand voice (Mode 3). Ideal for marketing and communications teams needing authentic, high-personality copy.

This comprehensive skill guides you through the entire content lifecycle, from initial research and competitive analysis to drafting a full piece and finally performing SEO optimization. It ensures the output is a structured, authoritative, and publish-ready article, perfect for marketing teams creating technical blogs, guides, or long-form content.

This tool guides users through developing a comprehensive content strategy designed to drive organic traffic, build topical authority, and generate qualified leads. It helps define core content pillars, map out topic clusters, and identify high-potential topics by analyzing business goals, customer pain points, and competitive gaps. It ensures content creation is searchable, shareable, and directly aligned with product marketing objectives.

Provides copywriters with clear, structured guidance for crafting persuasive marketing copy across home, landing, pricing, feature, and product pages, emphasizing clarity, benefits, customer language, and proven CTA formulas.

This expert skill guides you through the entire process of creating, optimizing, and structuring automated email flows, including welcome, nurture, and re-engagement sequences. It ensures every email has a clear purpose, defined metrics, and a structured CTA, allowing you to move users efficiently through the entire customer lifecycle and maximize conversion rates.

Guides experts through auditing and experimenting on non-registration forms to boost completion rates, covering assessment, design, copy, layout, and hypothesis testing for lead, contact, demo, survey, or checkout flows.

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.