mksc-contribution-framing
brycewang-stanford/Awesome-Journal-Skills
This skill guides authors on how to explicitly identify, frame, and articulate the primary contribution of a Marketing Science manuscript. It forces the transition from merely presenting results to identifying the primary dimension (substantive, modeling, methodological, data, or practice) and translating academic findings into clear, decision-relevant managerial implications. Use this when the 'so what' of the research needs to be sharpened.