Skill UI

This comprehensive dashboard aggregates critical health metrics across all client brands in an agency portfolio. It provides a single-view snapshot of campaign status, budget pacing, KPI attainment, content pipeline, and team utilization, essential for leadership standups and weekly agency reviews.

Provides a unified, real-time dashboard to monitor the status and performance of all active marketing campaigns across multiple channels (ads, email, social, blog). It aggregates key metrics (Spend, ROAS, CPA), tracks execution history, surfaces pending approvals, and flags potential issues like budget overruns or stale content, ensuring continuous campaign optimization.

This skill implements a continuous improvement feedback loop (Part 12). It aggregates signals from market shifts, customer feedback, competitive intelligence, and internal operations. The output provides structured recommendations to refine the brand's product offering, business strategy, and channel mix, ensuring marketing efforts remain relevant and adaptive. Used continuously, especially during Quarterly Business Reviews (QBRs).

This tool maps the 'dark funnel,' identifying brand awareness and consideration signals from untracked sources like Reddit, AI chatbots, and word-of-mouth. It aggregates diverse data—including branded search trends, community mentions, and podcast data—to provide a comprehensive view of the true buyer journey, allowing marketers to measure influence beyond traditional analytics platforms.