Skill UI

This tool generates a comprehensive content repurposing plan by taking a single source piece (e.g., webinar, whitepaper) and adapting it into multiple, platform-specific derivative formats. It ensures maximum ROI from content investments by providing full draft content, a detailed posting schedule, and platform best practices for optimal engagement and reach.

Generate a comprehensive, multi-channel playbook to strategically counter competitor moves. Use this when faced with a competitor's rebrand, aggressive campaign, new category claim, or significant price change. The tool analyzes the competitor's positioning, assesses the brand impact, and designs an optimal response across PR, content, ads, and social media with a defined timeline.

A one-shot setup wizard designed to ensure Digital Marketing Pro's state persists across sessions when using Anthropic Cowork. It verifies the Cowork environment, checks for a Google Drive integration, and establishes a canonical folder structure in your shared Drive so that brand profiles, campaign plans, and audit reports are always accessible by the team.

This tool assesses creative fatigue across all active advertising channels. It scores creatives based on multiple decline signals (CTR, CPM, engagement, frequency) to predict when performance will drop. It generates actionable refresh briefs, recommends specific changes, and creates structured A/B test plans to maximize ad spend and maintain campaign performance throughout the entire creative lifecycle.

Design a comprehensive and systematic framework for optimizing ad creative performance. This tool guides users through defining testable variables (headlines, CTAs, imagery), designing A/B and multivariate tests, calculating required sample sizes, and establishing optimal iteration cadences across major advertising platforms (Meta, Google, etc.) for continuous marketing improvement.

This utility switches the active operational credential profile to manage different brands within a multi-client agency environment. It performs mandatory, deep validation of API keys, OAuth tokens, and environment variables before switching, ensuring that all subsequent platform operations (e.g., ad spending, reporting) are correctly routed to the target brand's account. It is crucial for preventing cross-client data leakage and maintaining audit integrity.

A comprehensive tool designed to audit and ensure the consistency of brand entity data across critical online knowledge sources, including Wikidata, Google Knowledge Panel, and Wikipedia. It systematically checks key properties like founding date, HQ location, and official website against the brand's source of truth profile, flagging discrepancies to protect AI engine trust and maximize digital visibility. Essential for global brand managers and digital marketers.

Generate executive-ready summaries of marketing performance, focusing on strategic business metrics like ROI, CAC, and LTV. This tool synthesizes complex data across single brands or entire portfolios into actionable, high-level insights. Use it when preparing board reports, assessing portfolio ROI, or determining strategic direction for C-suite decision-makers (CEO, CMO, Board).

A comprehensive tool for designing, mapping, and optimizing end-to-end marketing and sales funnels. It assists in customer journey mapping, attribution modeling, conversion path diagnosis, and gap analysis across various business models (B2B SaaS, e-commerce, etc.). Ideal for improving lead nurture flows and maximizing conversion rates.

A comprehensive tool for monitoring and tracking brand visibility across major generative AI engines (ChatGPT, Gemini, Perplexity, etc.). It provides a quantitative framework to score brand presence, track changes over time, and identify optimization opportunities for emerging Generative Engine Optimization (GEO).

Automatically converts unstructured brand guidelines, style guides, and restriction lists into highly structured, enforceable markdown files. This tool ensures brand voice, messaging, and compliance rules are consistently applied across all content modules, maintaining brand integrity from initial input to final output. Ideal for marketing teams and content creators needing a single source of truth for brand rules.

Centralizes and structures Standard Operating Procedures (SOPs) that apply across all clients and brands. Use this tool to define critical workflows such as content approval processes, campaign launch checklists, quality assurance gates, and crisis escalation protocols, ensuring consistent operational standards across the entire agency portfolio.