Skill UI

Generates a holistic, actionable paid media plan that coordinates budget allocation, channel selection, audience targeting, creative rotation, and flight scheduling. Use this tool when developing complex cross-channel media buy schedules, optimizing budget distribution across platforms, or creating detailed campaign execution calendars. It ensures alignment between strategic objectives (awareness, conversion) and practical advertising constraints.

A sophisticated tool designed to automatically generate professionally branded, structured marketing reports. It supports various report types, including executive summaries, campaign performance deep dives, channel analysis, and quarterly reviews. By pulling live data from multiple sources and tailoring the output to the intended audience (C-suite, team, or client), it eliminates manual report assembly, ensuring brand consistency and actionable insights.

This skill generates a comprehensive, live snapshot of your marketing performance by pulling data from all connected analytics platforms (e.g., Google Analytics, Meta, LinkedIn). It compares current KPIs against defined brand targets, historical benchmarks, and industry averages. Use this for daily health checks, trend monitoring, and identifying immediate actionable insights across all channels.

This skill transforms raw marketing data into comprehensive, narrative-driven performance reports. It goes beyond simple metrics tracking by performing trend analysis, detecting anomalies, benchmarking against industry standards, and generating actionable, prioritized recommendations. Ideal for stakeholders needing an executive summary or detailed channel commentary.

This tool accesses a brand's cumulative intelligence graph to retrieve, rank, and synthesize relevant marketing learnings. By inputting a context (channel, audience, objective, etc.), it generates an actionable playbook that informs current decisions using past validated insights, eliminating the need for manual searching through old reports. It handles confidence thresholds, time ranges, and identifies conflicting patterns.

A comprehensive framework for managing and protecting brand reputation across various channels. Use this skill when dealing with negative reviews, crisis communications, public relations crises, negative press, or developing proactive brand safety and recovery plans. It guides users through compliance, sentiment monitoring, and strategic response crafting.

This tool performs deep, multi-touch attribution analysis to calculate comprehensive Return on Investment (ROI), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) across all marketing channels. It supports various attribution models (e.g., linear, time-decay) and projects long-term value using LTV, providing data for budget optimization, executive reporting, and identifying efficiency gaps.

Automates the scheduling of core content across major social media platforms, including Instagram, LinkedIn, X, TikTok, and YouTube. This tool generates platform-optimized variations, adhering to specific character limits, aspect ratios, and brand guidelines. It also integrates advanced features like UTM tracking, optimal posting time recommendations, and engagement monitoring setup, ensuring consistent and high-impact brand presence across all channels.

Utilize Monte Carlo simulation to model complex marketing scenarios and predict revenue outcomes with quantified probability distributions. This tool is essential for assessing downside risk, understanding potential upside, and validating the probability of hitting specific revenue targets when testing budget shifts, channel mix changes, or new campaign launches.

A comprehensive tool for distributing marketing tasks to team members. It intelligently matches tasks based on roles, channel expertise, regional alignment, and current capacity. Features include assigning new tasks with smart matching, viewing assignments, and generating workload dashboards to prevent resource bottlenecks and skill mismatches.

Provides a comprehensive, step-by-step framework for planning and executing high-impact webinars or virtual events. This tool guides users through defining content structure, developing multi-channel promotion strategies, optimizing registration funnels, designing interactive engagement tactics, and building post-event conversion pipelines, delivering a complete, ready-to-implement execution package.

This tool facilitates rapid, side-by-side comparison of 2-4 digital marketing scenarios. Users can test different budget allocations, channel mixes, or strategic approaches to project potential outcomes (revenue, ROI, risk). It is a fast, directional alternative to complex simulations, perfect for quick decision-making in team meetings or planning sessions.