Skill UI

Provides a comprehensive pre-submission checklist for manuscripts targeting the Journal of Marketing (JM). It verifies adherence to strict, evolving academic guidelines, covering double-anonymization, specific formatting (e.g., 50-page limit, Times New Roman), exact statistic reporting, and mandatory inclusion of a Data Availability Statement. Essential for authors preparing for submission via ScholarOne.

Provides comprehensive guidelines for building high-quality, statistically rigorous tables and figures for Journal of Marketing (JM) submissions. It emphasizes adhering to AMA house style, ensuring results display exact p-values, standard errors, and interpretable effect sizes, while strictly managing the 50-page manuscript budget.

This guide provides a structured framework for developing robust conceptual arguments in marketing manuscripts. It teaches users how to ground theory in real-world phenomena, specify causal mechanisms, and derive measurable predictions. It addresses both theory-first and empirics-first research routes, helping authors build the minimum sufficient conceptual structure required for high-impact academic publishing.

This comprehensive router guides authors through the entire manuscript lifecycle for submission to the Journal of Marketing (JM). It is not a replacement for specialized skills but provides a structured path, helping users determine the next necessary step—from initial topic selection and theory development to data analysis, contribution framing, and rebuttal drafting. It emphasizes ensuring the research has substantive, real-world managerial or societal relevance.

This skill guides authors on structuring the contribution of their marketing research manuscript, particularly for submission to the Journal of Marketing Research (JMR). It emphasizes meeting JMR's dual requirement: clearly stating both the novel substantive/theoretical insight and the methodological credibility/advance. It provides genre-specific advice for behavioral, econometric, and methods papers to ensure the argument is rigorous and impactful.

A comprehensive guide for researchers conducting advanced data analysis and reporting for top marketing journals. It details selecting the appropriate econometric estimator (e.g., ANOVA, DiD, IV, mediation models) based on the study design (experimental, observational, panel). It emphasizes meeting rigorous journal mandates, including exact p-values, standard errors, and effect sizes, and linking statistical findings to practical managerial claims.

This guide assists researchers in aligning their study design—whether behavioral (lab/field experiments) or modeling-econometric (IV/DiD/RDD)—with the rigorous standards required by the Journal of Marketing Research (JMR). It covers best practices for causal identification, power analysis, structural estimation, and meeting journal-level expectations like replication and Web Appendix planning.

A comprehensive guide for authors managing a Revise-and-Resubmit (R&R) from the Journal of Marketing Research (JMR). It outlines how to systematically address dual concerns—research rigor (statistics, identification, replication) and theoretical substance (contribution)—while crafting a point-by-point response letter. It emphasizes using the Web Appendix to manage new analyses without exceeding the page limit.

This guide details the entire review process for the Journal of Marketing Research (JMR), from initial editorial screening and potential desk rejection to the double-anonymized peer review stage. It explains the EIC/Coeditor routing model, the requirement for two independent reviews for acceptance, and provides guidance on interpreting critical feedback (rigor vs. substance) found in decision letters. Use this before submission to set expectations, or after receiving a decision to understand the core concerns.

This comprehensive checklist guides authors through the final pre-submission preflight for the Journal of Marketing Research (JMR). It covers crucial academic standards, including double-anonymization, the 50-page limit, AMA formatting, Data Availability Statements, and ethical AI disclosure guidelines. Use this guide before hitting submit to ensure your manuscript meets all journal requirements.

This guide outlines strict guidelines for formatting tables and figures required for submission to the Journal of Marketing Research (JMR). It details managing the crucial 50-page manuscript limit versus the Web Appendix, ensuring all statistics adhere to AMA style (e.g., reporting exact p-values, standard errors, and effect sizes). It is designed for authors who need to transform raw results into publication-ready, self-contained, and compliant academic exhibits.

A comprehensive guide for building robust, testable theoretical frameworks for submissions to the Journal of Marketing Research (JMR). It distinguishes between deriving behavioral mechanisms (mediators, processes) and specifying structural/econometric primitives and identification arguments, ensuring the research contribution meets academic rigor.