Skill UI

This comprehensive skill guides you through the entire content lifecycle, from initial research and competitive analysis to drafting a full piece and finally performing SEO optimization. It ensures the output is a structured, authoritative, and publish-ready article, perfect for marketing teams creating technical blogs, guides, or long-form content.

This tool guides users through developing a comprehensive content strategy designed to drive organic traffic, build topical authority, and generate qualified leads. It helps define core content pillars, map out topic clusters, and identify high-potential topics by analyzing business goals, customer pain points, and competitive gaps. It ensures content creation is searchable, shareable, and directly aligned with product marketing objectives.

A seven-pass copy editing framework that systematically improves marketing and conversion copy by sharpening clarity, consistency, benefits, proof, specificity, and emotion while preserving the original voice.

Provides copywriters with clear, structured guidance for crafting persuasive marketing copy across home, landing, pricing, feature, and product pages, emphasizing clarity, benefits, customer language, and proven CTA formulas.

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.

This skill establishes a centralized, canonical 'Source of Truth' for all foundational brand, product, and market information. It captures critical elements like target audience personas, brand voice guidelines, competitive landscapes, and core value propositions. By maintaining this single context document, all subsequent marketing tasks (copywriting, SEO, content strategy) can ensure absolute consistency and accuracy, eliminating the need for users to repeat foundational details.

Provides 139 proven marketing approaches for SaaS and software products, guiding users to match ideas to their stage, resources, and goals with actionable start steps and outcome expectations.

This skill serves as the central command center for all marketing initiatives. It is designed to route complex marketing questions to the most relevant specialist skill, orchestrate multi-stage campaigns (e.g., content -> SEO -> CRO), or perform comprehensive cross-functional audits. Use this tool when planning a full campaign, coordinating across content, channels, and analytics, or when unsure which specialist tool to use.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

This index serves as the central directory and router for a comprehensive marketing skills library. It catalogs 44 specialist skills across 8 functional pods, including Content, SEO, CRO, and Growth. Instead of executing tasks, it guides users to the specific skill module needed for their marketing challenge, ensuring a structured approach to campaigns and content creation.

Guides CRO experts through evaluating marketing pages—home, landing, pricing, feature, blog—to diagnose weak value props, CTAs, trust signals, and friction, then surface prioritized quick wins, high-impact changes, and test ideas.

Guides product and marketing teams to design in-app paywalls, upgrade prompts, and upsell modals that surface once users have experienced value, presenting clear benefits, frictionless paths, and respectful choices to convert free or trial accounts to paid tiers.